PORTLAND, Ore., Nov. 15, 2011 /PRNewswire/ -- Urban Airship today announced that it has closed an investment from Intel Capital and has entered into a business collaboration agreement with the Intel Software and Services Group. The investment is part of Urban Airship's $15.1 million Series C round, which also includes salesforce.com and Verizon, and existing investors Foundry Group and True Ventures.

As part of the collaboration, Urban Airship will support specific Intel initiatives in mobile. This collaboration will allow developers to create smart, context-rich apps that incorporate Urban Airship push notifications, in-app purchasing, subscriptions and geo-location. It will open up the growing Ultrabook, netbook and tablet markets to Urban Airship, which has been primarily focused on serving developers of smartphone apps.

"The top app companies look to Urban Airship for help shaping the most engaging user experience on mobile," said Lisa Lambert, vice president, Intel Capital. "We are well aligned with Urban and they help us bring even more value to developers creating apps for the users of millions of Intel® Atom™ processor-based devices."

"Our mission is to shape mobile experiences that are constantly getting smarter, more fun and more useful," said Urban Airship CEO Scott Kveton. "Working with Intel lets us extend our influence beyond smartphones and into the fast-growing markets for tablets and netbooks."

Urban Airship is one of the fastest growing mobile infrastructure companies, with more than 20,000 customers, including most of the top media brands worldwide. The company's revenue has grown exponentially year over year, fueled by developers who are building Urban Airship into tens of thousands of mobile apps, and using its back-end platform services to power context-rich in-app communications with customers.

About Urban Airship

Urban Airship powers the world's most successful mobile apps. Providing breakthrough technology, Urban Airship makes mobile marketing far more engaging, effective, and efficient. Top brands depend on Urban Airship to ensure their mobile app initiatives are scalable and profitable. Dictionary.com, Groupon, Warner Bros., Weather Channel and Yahoo! are just a few of the thousands of companies that utilize Urban Airship's innovative platform to reach and engage target audiences and increase app revenue streams through push notification, rich messaging, in-app purchase, subscriptions and data tracking. The company's investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. Urban Airship is headquartered in Portland, Oregon with offices in San Francisco. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

SOURCE Urban Airship

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