Verve Wireless And PlaceIQ Partner For Mobile Audience Targeting
Verve will leverage PlaceIQ's 'place-based' data for mobile audience targeting
NEW YORK, June 5, 2012 /PRNewswire/ -- Verve Wireless, Inc., the leading mobile advertising platform for location-centric solutions has partnered with PlaceIQ, a provider of audience targeting data derived from physical locations.
PlaceIQ transforms 'location into context' by ingesting large amounts of unstructured, unrelated, anonymous location-based data types such as photos, place, event, digital, social and more. After cleansing and normalizing the data, PlaceIQ then extracts patterns, trends, intelligence and context. The resulting hyper-local 'location profiles' suggest the likely context and behavior of an anonymous user, or device. When coupled with time and location, these anonymous profiles can provide powerful targeting opportunities.
"PlaceIQ and Verve are delivering a highly differentiated mobile audience targeting solution with this partnership. Because of Verve's focus on location targeting and local markets, we have great location data," says Tom MacIsaac, Verve's Chief Executive Officer. "The breadth and quality of our location data really helps unlock the value in PlaceIQ's audience data. We understand where the user is and PlaceIQ understands the context of that location and together we can help brand advertisers reach people based user segments that were otherwise unavailable in mobile."
"We are very excited about this partnership," says Duncan McCall, co-founder and CEO of PlaceIQ, "Verve's focus on location data and local targeting and its terrific sales force makes it an ideal partner for PlaceIQ. Verve is already the go-to platform for many national advertisers looking to target by location and the PlaceIQ geo-contextual data solution will take that to the next level."
With its market-leading location-centric advertising platform, Verve helps thousands of national and local advertisers reach a valuable, premium audience where they live, work and play. Over 3,500 publishers use the Verve platform to manage their mobile Web sites, applications and advertising businesses. Verve has offices in New York, NY, Washington, D.C. and San Diego, CA. For more information, visit www.vervewireless.com.
PlaceIQ is a provider of 'Next Generation Location Intelligence.' Extracting meaning and context from the huge explosion of 'new' location data being created – PlaceIQ enables the detailed dynamic understanding of a place or location like never before. For more information visit www.placeiq.com/ .
SOURCE Verve Wireless, Inc.
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