Veteran Agency Deare|2 Hires Start-Up Agency to Raise Profile

NEW YORK, Oct. 20, 2015 /PRNewswire/ -- In a blatant effort to capitalize on the youthful energy and nimble network of an upstart new agency, veteran agency Deare|2 has announced the hiring of BigEyedWish to help raise its profile. 

In a shockingly overstated follow-up, BigEyedWish named itself Agency Agency of Record for the more experienced and accomplished Deare|2. (An announcement made at least partially believable as BigEyedWish recently won new business projects for the New Jersey Devils, Freshpet, Hex Performance and Paul Drish.)

In a subsequent announcement, both agencies agreed to drop any Agency of Record reference, as it was made purely to tweak the ancient arrangement that still defines many agency/client relationships today. (As well as the mind-numbing sameness of most press releases.)

In a final statement, BigEyedWish and Deare|2 announced their genuine excitement to work together, without labels, in the way smart people have for years: bringing their strengths and differences together to benefit each other, and their clients.

Said Ian Wishingrad, Founder and Creative Director for BigEyedWish, "Jennifer (Deare) is a master of client service with over three decades of big brand experience in our industry -- you can't conjure up that type of authority out of nowhere. My plan is to bring her unique services and offerings to a whole new generation. Plain and simple."

Said Deare, the owner of Deare 2, "Ian and BigEyedWish operate a nimble network that's going to help us attract a younger generation of clients who can benefit from our unique expertise. Having said that, I look forward to teaching this kid a few new things myself."

About Deare 2
Deare Marketing, Inc. was originally founded in 1987, as a traditional marketing communications agency. It flourished in the era of boutique agencies in the 1990s and as a result of its success, Deare Marketing, Inc. was purchased in 1997 by N.W. Ayer and McManus. 

After the sale of Deare Marketing, Inc., founder Jennifer Deare went on to work on a variety of projects. Jennifer was also the SVP of marketing and advertising for Cablevision and the CMO for two digital start-ups. 

In 2003, one of the original Deare Marketing, Inc. clients asked Jennifer to create a training workshop for managers in their organization. The workshop was meant to give client-side managers a complete understanding of "how to work with a creative agency" from developing a creative brief to debriefing an agency at the conclusion of a program. During the program, many of the managers sought help with their marketing challenges – and so Deare|2 was born. 

Please visit us: http://www.deare2.com/#about

About BigEyedWish
A new style of creative agency based in New York City consisting of a nimble global network of best-in-class talent across every discipline.
Please visit us: http://www.bigeyedwish.com/
Join us on Facebook: https://www.facebook.com/bigeyedwish

Contact: Rose Levy, 202-262-1635, [email protected]

SOURCE BigEyedWish

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