VIDEO from LG Display and Synaptic Digital: LG Display Takes 3D to the Next Level

SEOUL, South Korea, Jan. 6, 2011 /PRNewswire/ -- LG Display [NYSE: LPL, KRX: 034220], a leading innovator of TFT-LCD technology, showcased its Film Patterned Retarder (FPR, polarized glasses type) 3D panel today at 2011 CES.

See video from LG Display at: http://inr.synapticdigital.com/LG/LG_display

"Whereas first generation shutter glass technology introduced us to the possibility of 3D TV, next generation FPR makes 3D practical for mainstream use," remarked LG Display CEO Mr. Kwon Young Soo. "FPR will effectively allow manufacturers to create an incredible quality 3D TV experience that is healthy, convenient and affordable – all factors hindering the popularity of first generation 3D products."

Already, global LCD TV companies including LG Electronics, Vizio, Philips and Toshiba as well as several Chinese manufacturers are developing TVs utilizing the technology.

LG Display expects 3D TVs to capture over 10 percent of the global LCD TV market in 2011 (220 million sets). With FPR 3D panels, LG aims to obtain more than 70 percent share of the 3D TV LCD market in 2011 (15-20 million sets).

FPR Advancements

FPR delivers a vivid 3D experience, with no flicker or crosstalk, both major criticisms of Shutter Glass (SG) technology. Excessive flicker has been the source of complaints over eye fatigue and poor picture quality, as well as photosensitive epilepsy.

Different from the bulky, battery-powered glasses used by SG displays, FPR glasses are lightweight, comfortable, and emit no electromagnetic waves. FPR clip-on shades are also available for prescription glass wearers. Finally, whereas SG glasses severely restrict flexible head movement which cause the glasses to go dark, FPR allows users a fuller range of movement.

FPR Cost Savings

FPR is based on Patterned Retarder (PR) technology, which although lauded for its picture quality was associated with high costs due to the need for extra polarizing glass substrate attached to the LCD TV panel. FPR replaces glass with film, which costs only 1/4th as much. Also, FPR glasses are expected to retail at a price around 5x less expensive than SG ones.

Consumers are able to purchase FPR 3D TVs now in China, and soon in the US and Europe.

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SOURCE Synaptic Digital; LG Display