'Video Game Bible' Returns - Guinness World Records(R) 2010 Gamer's Edition

NEW YORK, Jan. 4 /PRNewswire/ -- The globally-recognized authority on record breaking achievements Guinness World Records, today announced the availability of the best resource for video game records, facts, trivia and new developments, with the Guinness World Records 2010 Gamer's Edition. Gamer's Edition 2010 will be sold and distributed globally by BradyGames providing a larger breadth of distribution to both traditional book retailers and specialist gaming stores from January 4th for $14.99 in the U.S. and 21st of January for 15.00 pounds Sterling in the UK.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100104/NY31409 )

The third book in the series Gamer's Edition 2010 provides a comprehensive guide to record-breaking video games on all consoles and features the Most Popular Video Game Series of All Time as voted by 13,000 visitors to the Guinness World Records Gamer's Edition website. Gamer's Edition 2010 describes the attributes that likely influenced gamers to select Bungie's first person shooter Halo over second placed Legend of Zelda as "great video game design: an iconic character, excellent level design, perfect controls and unparalleled multiplayer options." Modern video game series Call of Duty and Guitar Hero also appear on the list ahead of many classics including Super Mario Brothers and World of Warcraft.

Described by critics as the "Video Game Bible," Gamer's Edition 2010 features interviews with key figures in the industry (including Shigero Miyamoto, creator of Donkey Kong and Nintendo Wii) and a broad range of content from classic arcade games to new developments in technology that will shape the future of gaming. Unique to this year's book are spreads on many of the best selling games of 2009 including Call of Duty Modern Warfare 2, The Beatles: Rock Band, Assassin's Creed II, Halo 3 ODST, New Super Mario Bros. and Madden NFL 10. Popular features in every edition include the Twin Galaxies high scores charts that allows gamers to see how they compare with the best in the gaming world and a guide on How to become a Guinness World Record-Breaker.

Compiled and edited by the renowned Guinness World Records editorial team, 2010 Gamer's Edition features more than 600 updated video game world records. New Guinness World Record highlights include the Best Selling Video Game Series of All Time (Super Mario Bros series sold more than 201 million copies across all genres); The Highest Grossing Video Arcade of All Time (NBA Jam which earned over $1 billion in its first year of release) and the Longest Time Spent Playing an MMORPG (Sara Lhadi spent 16,799 hours playing Runescape between November 2004 and October 2009 - this averages out at 9 hours 20 minutes of play every day!)

The book's new layout and design presents the book's contents more clearly so the vast amount of information is even easier to enjoy. Departing from the game-by-game structure of the last two books, the new approach covers the world of gaming by genre and sub-genre, enabling the book editors to pick only the strongest and most relevant records in each topic area.

Guinness World Records Gaming Editor, Gaz Deaves, says: "With huge game releases, big announcements and long-standing records broken, this year has been great for gaming. The Gamer's Edition 2010 is all about what's great in videogames right now, and gamers of all ages and abilities will find something amazing in the new book, from the casual to the ultra-hardcore."

To celebrate the US release of the book, New York City will play host to Guinness World Record holder for the youngest professional gamer, Lil' Poison (11- year - old Victor De Leon), as he embarks on a two-day media tour and challenges other gaming gurus to 1-on-1 games during the week of January 18th.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

About BradyGames:

Headquartered in Indianapolis, BradyGames develops high quality video game strategy guides. The company also produces high-end exclusive Signature Series and Limited Edition guides for leading PC and video game titles. The ultimate online source for video game strategy, BradyGames.com, features BradyGames news, strategy guide updates, video strategy, Strategy E-Guides, walkthroughs and more. BradyGames is an imprint of Dorling Kindersley (DK) within the Penguin division of Pearson plc (NYSE: PSO).

SOURCE Guinness World Records