MENLO PARK, Calif., Oct. 19, 2016 /PRNewswire/ -- Vision6, a leading integrated marketing solution for email and marketing automation, today announced its plans for expansion to the U.S. As the $1.6 billion marketing automation industry continues to accelerate at an unprecedented rate, Vision6 fills a market gap by offering customizable, enterprise-grade marketing solutions to mid-market companies and agencies at an affordable price.
Vision6 launched over a decade ago and has remained self-funded while growing steadily, attaining profitability at an early stage. The company's email marketing automation product is simple, yet flexible, designed for companies that want to get the most out of their email marketing efforts. Thousands of digital agencies including Clemenger BBDO Australia, as well as internal marketing teams at companies including Audi Sydney, BMW Brisbane, Royal Society for Prevention of Cruelty of Animals (RSPCA) and many government departments, rely on Vision6 to target their audiences with sophisticated, segmented emails triggered by customer actions.
"Email marketing has the highest ROI of any digital marketing channel, and high performing businesses are demanding a simple, yet affordable platform. This has led the U.S. market to become one of the most competitive for marketing solution providers, especially in recent years," said Mathew Myers, cofounder of Vision6. "Our team has been laser-focused on developing our email marketing automation technology for over a decade, much longer than other providers. We're proud to bring one of the most intuitive, user-centric solutions available to the U.S. market."
Coinciding with the announcement of plans for international expansion, Vision6 will host its 10thannual email marketing conference, one of the world's largest email marketing conferences. Lincoln Murphy, renowned SaaS expert and founder of Sixteen Ventures, will deliver the keynote presentation, "Engage! Creating Powerful Human Connections with Email."
"Email has been around for decades, and has become the common denominator for marketers," said Murphy. "All data is connected to an individual's email address, making it the most relevant marketing channel. The demand for email automation technology will only continue to rise. As marketers gain access to more data and information about their audience, customizing and segmenting email marketing efforts will lead to even greater ROI."
Agencies can resell and white label the Vision6 product to create a recurring revenue stream with email marketing automation. Vision6 also offers agencies a free account to promote their own business. Customers—including agencies and internal marketing teams—benefit from ongoing phone support and minimal implementation costs.
"Within a few hours, we were able to create an automation system from scratch. Vision6 instantly understood our needs and provided knowledge and ideas in a very polite and timely manner," said Mark Finkmann, Audi Sydney. "With Vision6's help we are now able to work more efficiently and our follow-up workflow is easier than ever."
Vision6 integrates with hundreds of applications, including Google Analytics, WordPress and Facebook, so marketing professionals can create automated campaigns tailored to their recipient's needs, especially as the industry moves towards cloud-based services. In coming months, Vision6 will continue focusing on the development of advanced automation features that make it even easier to customize communications throughout the marketing lifecycle.
"I've used every email marketing service from Silverpop to MailChimp in the last 15 years providing email services, and the one that consistently stands out as the best is Vision6," said Kevan Baker, general manager of media agency Atomic 212.
The Vision6 U.S. headquarters will open in Silicon Valley in late 2016. To learn more, visit vision6.com.
Vision6 is a leading integrated email marketing automation solution built for marketers and agencies. Thousands of companies worldwide rely on Vision6 to seamlessly enhance their customer communications and engage new leads. Vision6 integrates enterprise grade email automation, SMS, forms and social media in an easy to use interface. Founded in 2001 and headquartered in Australia, some of Vision6's customers include Audi Sydney, BMW Brisbane, Royal Society for Prevention of Cruelty of Animals (RSPCA) and many government departments. Vision6 also provides extensive support to the marketing community by providing free webinars, training, and other resources and events, including the monthly Email Marketing Metrics Report and the annual Email Marketing Summit. To learn more, visit vision6.com.
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