Visiteurope.com Launches "Follow Your Roots: Visit Europe"

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- Visiteurope.com announced today the launch of their latest social media campaign and contest entitled, "Follow Your Roots: Visit Europe." Hosted on visiteurope.com's official Facebook page, the contest invites fans to explore their European roots by sharing a family photo and description of the photo.

"Large populations of European descendants are found on nearly every continent," says Jan Rudomina, Chairman of the European Travel Commission US Operations Group. "Our goal with this contest is to encourage our fans to explore their European heritage through photos and letters in an effort to inspire travel to Europe."

Beginning today, fans of the visiteurope.com Facebook page can upload their family photo and brief description (200 words or less) describing the person(s) in the photo and the significance of following his or her roots back to Europe for a chance to win a dream European vacation for two. Voting will occur November 28 – December 5 to determine the top 10 finalists. From December 6 to December 8, a panel of judges from visiteurope.com will select the grand prizewinner from the list of finalists based on creativity and relevance to the contest theme. The grand prizewinner will be formerly announced via Facebook on December 9.

"Follow Your Roots: Visit Europe" is the third social media contests taking place on the European Travel Commission's social networks over the course of the past year as part of a new digital and creative campaign to promote Europe as a tourism destination to the U.S. traveler.

Established in 1948 to promote Europe as a tourism destination, the European Travel Commission provides travelers with inspirational commentary on travel services and attractions to help vacationers plan their European journey. Today, www.visiteurope.com, the ETC's web portal along with its dynamic social networks offers travelers activities, tools and tips to help consumers organize their journey to Europe and encourages travelers to share their own experiences and read others while accessing photos, videos and social networks. Visit the official ETC Facebook page and follow ETC on Twitter @visiteurope.

SOURCE visiteurope.com