VivaKi Taps Vindico's Adtricity™ as Video Viewability Solution for Publicis Groupe Agencies
Publicis Groupe prioritizes viewability and verification with expanded partnership
NEW YORK, Nov. 6, 2013 /PRNewswire/ -- Today, leading video ad management platform, Vindico announced an expansion in its three-year partnership with ad tech solutions provider, VivaKi, to make Adtricity a preferred verification and viewability partner for Publicis Groupe, which has agencies in 108 markets around the world.
Adtricity, a comprehensive measure of quality for video advertising, helps agencies and advertisers measure the viewability and verification of their campaigns to ensure top return on investment. With this tool, agencies can adjust their campaigns on a continuing basis to get the results they need.
"VivaKi is working to promote digital quality, viewability and verification across all Publicis Groupe agencies and has chosen Adtricity as a preferred solution because of Vindico's cutting edge technology and its focus on providing better viewability and premium ad placement," said Kurt Unkel, Global President of Audience On Demand® (AOD) at VivaKi. "Adtricity will help our advertisers better understand the quality execution of their campaigns using Vindico's standardized and transparent system of measurement."
Adtricity helps advertisers know exactly how and where their ad is seen with qualifiers, such as: the total time the ad was in-view, the ad's placement on screen and the viewer's browser tab activity. The Adtricity quality ratings system issues the campaign an A through F rating which helps an advertiser easily assess how well their buy is performing and then adjust as needed.
"Online video advertising is uniquely positioned to help advertisers tell their story to a highly targeted audience, but we must ensure campaigns are receiving quality views and engagement," said Matt Timothy, President of Vindico. "As an innovator in digital, VivaKi recognizes the importance of viewability and verification for Publicis Groupe's advertising inventory. All agencies should put a stronger focus toward quality."
Vindico's position as the largest buy-side video ad server allows for a wealth of data, which translates to actionable insights for agencies and publishers alike. The company hopes that through this partnership with a major entity like Publicis Groupe, the industry will move more toward a quality-based approach to video advertising.
For more information about Adtricity, please visit: http://vindico.com/advertisers/#adadtricity
Vindico is the first ad management platform dedicated exclusively to video and sits at the center of the digital video ad eco-system, delivering more than one-third of all digital video ads. Vindico's video ad management platform gives brands and agencies a single solution to serve, track and measure all of their digital video ad activity. Since 2006, Vindico has been the gold standard in digital video platforms and works with top media agencies and their clients. Through continued technology innovation, Vindico also helps companies increase engagement with interactive video ad units for their customers, which boost the results of their investments. In 2013 Vindico launched Adtricity, a quality ranking system that evaluates publishers and online video advertisers and addresses the overall quality problem in the digital video advertising industry based on two pillars of measurement: viewability and verification. For more information, please visit www.vindico.com and follow us on Twitter at @Vindico_group.
Adtricity is a trademark of Vindico LLC.
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), the world's third largest communications group, VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world's leading organizations to help them navigate the evolving and chaotic media landscape. Across the globe, VivaKi employs more than 400 engineers, technology experts, product designers, analysts and digital marketing professionals. Visit us online at www.vivaki.com or follow us on Twitter: @VivaKi.
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