ATLANTA, Dec. 5, 2013 /PRNewswire/ -- Launched in November 2012, Vixen Vodka has taken the spirits industry by storm. Its strong sales, award-winning vodka and nationally recognized marketing efforts have earned the brand a respected reputation among industry influencers and consumers.
As the team approaches its one-year anniversary, Vixen Vodka has successfully launched in Georgia, Minnesota and Mississippi, with West Virginia, South Carolina and Tennessee set to introduce the brand in January 2014.
Since its launch, Vixen Vodka has come to be featured in more than 300 locations across Georgia. The brand continues to expand throughout the state, most recently to five Tin Lizzy's Cantina locations and 14 concepts from Here to Serve Restaurants. Additionally, Vixen Vodka has seen much success in major retail locations, including Tower Beer, Wine & Spirits and Total Wine, which features Vixen Vodka as part of its Spirits Direct Program.
"Much of our success is due to over 300 events in which we have participated. – allowing us to reach women one-on-one," said Carrie King, partner. "We took a grassroots approach because women like to support women, and they are looking for a story to share with their friends," King said.
"Our goal was to have Vixen in one additional state by our first anniversary, and we are thrilled to have three with Vixen Vodka on the shelves – and three ready to hit the streets in January," said LeeAnn Maxwell, partner and CEO. "Distributors, sales teams and consumers alike embrace the brand because there is not another doing what we are. We are a female-owned spirit actually marketing to women. We are unique in the space, and our success highlights that as we expand."
Vixen Vodka is eager to continue its expansion and plans to add another 10 states in 2014.
About Vixen Vodka
Initially conceived on a girls' beach trip, Vixen Vodka was founded by three women, and offers a refreshing alternative to the male-dominated industry. Touting the tagline "lust in liquid form," Vixen Vodka is gluten free, GMO free and elegantly crafted from corn and pure spring water, then distilled five times, to create the smoothest vodka on the market.
Vixen Vodka is available in select retail stores, restaurants and bars throughout Georgia, Minnesota and Mississippi and will shortly be appearing in new markets across the country. For more information, visit www.vixenvodka.com.
For more information:
Karen Canavan | Karen Canavan PR
404.803.2563 | firstname.lastname@example.org
SOURCE Vixen Vodka