Vogue and Moda Operandi Collaborate to Offer Access to Shop the Runway

NEW YORK, Sept. 7, 2011 /PRNewswire/ -- Vogue announces today a first-of-its-kind collaboration with online luxury retailer Moda Operandi that will offer Vogue.com readers exclusive access to designer collections for purchase after their runway shows.  Launching with New York's Spring/Summer 2012 shows, readers of Vogue.com's up-to-the-minute Fashion Week coverage will be able to click on individual looks to pre-order from Moda Operandi's trunk shows of designer collections.  Also offered in these trunk shows will be a selection of items that will be available for immediate delivery.  This collaboration will feature designers showing in New York, Paris, Milan, and London.

"Vogue shows us the future of fashion and we're excited to collaborate with them to offer full-priced designer clothing straight off the runway," says Aslaug Magnusdottir , Co-founder and CEO of Moda Operandi. "We are thrilled that Vogue shares our vision of online luxury shopping and look forward to offering women the first opportunity to shop the runways of some of the world's most prominent designers."  

"This collaboration is an exciting endeavor on a personal level because Vogue has shaped my entire view on fashion and business and inspired my passion for Moda Operandi," says Lauren Santo Domingo , co-founder & Creative Director. "I am honored that Vogue recognizes the potential of Moda Operandi to support designers by directly connecting them to the consumers who love them."

Select collections will be available for preorder within hours of the runway show, and a larger number of collections will be made available as soon as three days after the show. Readers will be able to purchase either entire looks or individual pieces from some of the world's most respected designers. Vogue.com's readers will reap the benefits of Moda Operandi's online trunk show model that offers shoppers the ability to pre-order and secure their favorite pieces from entire collections, including those pieces not usually ordered by traditional retailers.

About Moda Operandi

Moda Operandi is the first online luxury fashion retailer to allow members to pre-order tomorrow's styles today. Working closely with the world's top designers such as Marc Jacobs , Isabel Marant , Proenza Schouler, Vera Wang and Missoni, Moda Operandi provides fashion trendsetters with access to complete collections from the finest brands - including exclusive ready-to-wear, accessories and jewelry - immediately following their runway show. With membership perks that include recommendations from top stylists, access to a personal shopping assistant, and tools to review looks from every angle, Moda Operandi puts its members in the front row at the runway, from the comfort and privacy of home. Moda Operandi is the outgrowth of a passion shared by founders Aslaug Magnusdottir and Lauren Santo Domingo : to help designers build successful brands by connecting them to the women who love them. For more information visit www.modaoperandi.com

For further information:
Arturo Diaz
Director
HL Group
Tel: (646) 274-3628
adiaz@hlgrp.com

SOURCE Moda Operandi

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