Voters Choose Beautiful James Hardie Colors for DIY Network Blog Cabin™ 2015

CHICAGO, Sept. 3, 2015 /PRNewswire/ -- Fans of the interactive DIY Network series Blog Cabin will get an up-close look at durable, beautiful James Hardie building products this fall as they are used to renovate a mountain residence in Coeur d'Alene, Idaho. Online voters selected Iron Gray and Cobble Stone colors for the home, which features James Hardie HardiePlank® Lap Siding and HardieTrim® boards along with HardieSoffit® Non-vented Smooth and Cedarmill Panels. The products are finished with James Hardie's ColorPlus® Technology to ensure a stunning look with long-lasting durability. James Hardie siding will be highlighted on the DIY Network during a one-hour Blog Cabin 2015 special at 9 p.m. EDT Monday, Sept. 7.

The People's Choice component of the DIY Network Blog Cabin 2015 allowed viewers to vote for the design elements used in the renovation. Readers chose James Hardie's Iron Gray and Cobble Stone colors with James Hardie's ColorPlus Technology finish. ColorPlus Technology utilizes a proprietary process to apply consistent, multiple coats of finish inside a climate controlled factory to eliminate debris, optimize paint adhesion and reveal a consistent finish that offers lower maintenance. James Hardie siding products with ColorPlus Technology ensure a long-lasting finish unlike wood and wood-based products, which tend to shift significantly when absorbing water, causing a higher chance of paint cracking, chipping and peeling. 

"The Iron Gray and Cobble Stone finishes provide a stunning mountain look and will give people their first impression of the newly-remodeled home," said John Dybsky, Senior Marketing Manager at James Hardie. "We're thrilled James Hardie products play such an essential part of the DIY Network Blog Cabin 2015 project renovation. Our HardiePlank lap siding will also stand up better to the extreme weather conditions the home is likely to face."

James Hardie siding and trim is Engineered for Climate®, making it the only siding products that are uniquely formulated for the regional climate in which a home is located. In the case of this year's DIY Network Blog Cabin, the installed James Hardie siding will help protect the home from wind, rain and winter cold. James Hardie's fiber cement products are also fire and water-resistant, and meet local building codes in hurricane and wildfire-prone areas. Unlike vinyl siding, James Hardie products won't melt or sag, and they are more fade-resistant. Compared to wood-based siding, they are also more resistant to warping, rot and insect damage.

One lucky person will win the new DIY Network Blog Cabin Giveaway featuring James Hardie siding and trim. Viewers can enter twice daily online – once on DIYNetwork.com and once on HGTV.com – until 5 p.m. EDT Friday, Sept. 11. A $50,000 cash prize provided by national mortgage lender Quicken Loans is also up for grabs, putting the value of the grand-prize package at more than $900,000.

Located in the beautiful mountains of Coeur d'Alene, Idaho, the DIY Network Blog Cabin 2015 was originally built in the 1970s. Starting as a 3,400 square foot hilltop house, the home has been transformed into a 4,000 square foot modern mountain retreat.

About James Hardie Building Products 
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie's innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country's most prestigious projects. For more information about James Hardie visit www.jameshardie.com.

About DIY Network Blog Cabin 2015 
Blog Cabin is the groundbreaking multimedia experience based on a very simple idea: You Design It, We Build It, You Could Win It! This truly interactive series asks Internet users to vote on the design features for a real vacation getaway. Expert hosts will transform an original 1970s hilltop house in Coeur d'Alene, Idaho that will become a luxurious home for a lucky sweepstakes winner. Plus, a one-hour Blog Cabin special, hosted by tool expert Chris Grundy, will highlight the incredible transformation.

Contact: 
Stephanie Cox 
CBD Marketing 
Office: 312-661-1050 
Email: [email protected]

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SOURCE James Hardie Building Products

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