Voxiva Partners with Harvard Pilgrim Health Care to Deliver Personalized Diabetes Support to Plan Members via Mobile Phone

WASHINGTON, June 5, 2013 /PRNewswire/ -- Voxiva, Inc., a pioneer in interactive mobile health programs, announced today that members of Harvard Pilgrim Health Care are now able to enroll in Care4Life(SM), a personalized diabetes self-management program delivered to their mobile phones.  Care4Life combines the best in diabetes education with proven evidence-based behavior change techniques.  The program uses text messages, a personal online web portal and a mobile website to connect, engage and support people living with diabetes.

(Logo: http://photos.prnewswire.com/prnh/20130122/PH45632LOGO )

"We pride ourselves on offering innovative resources to help our members better manage their conditions. Care4Life is consistent with our vision because it is a very personal and interactive way to engage participants in taking an active role in their health and living well with diabetes," says Lydia Bernstein, Director, Clinical Programs, Harvard Pilgrim Health Care.

Care4Life provides education, medication and appointment reminders, blood glucose tracking, weight/exercise goal setting and tracking, and a motivational virtual coach.  Care4Life also contains information from American Diabetes Association publications including healthy recipes, nutrition tips, and information on disease management.  Along with increases in medication/appointment attendance and weight loss, Care4Life participants are more knowledgeable, confident and effective in managing their diabetes.

"Harvard Pilgrim is the top-ranked health plan in the US because of their commitment to improved member health and satisfaction. Care4Life supports this commitment with an innovative and personalized approach for people with type 2 diabetes.  We look forward to many members utilizing this service to improve their quality of life," says Voxiva CEO, Justin Sims.

Surveys of Care4Life participants show:

• 97% would recommend Care4Life to other people with diabetes
• 86% said it helped them set health goals and work toward achieving them
• 85% reported improved knowledge of diabetes and how to manage their condition
• 85% said it helped them remember to take medications and attend doctors' appointments

In addition, clinical study results measuring the effectiveness of Care4Life are expected to be published in the coming months.

Care4Life's text messages were developed by Theresa Garnero, APRN, BC-ADM, MSN, CDE, author of the American Diabetes Association book, Your First Year With Diabetes, and 2004 AADE Diabetes Educator of the Year. "It is the daily reinforcement of desired behavior that's so unique about Care4Life," according to Garnero. "Interactive text messaging, combined with an online log that is built one text message at a time, will reinforce the guidance provided by the patient's educator and care team."

To learn more, contact Voxiva Inc. at (202) 419-0179 or [email protected].

PR Contact:

Emilia Guasconi
Voxiva, Inc.
(202) 419-0179
[email protected]
www.voxiva.com

About Voxiva

Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services, leveraging the world's five billion mobile phones to help people live healthier lives. All patient engagement services incorporate evidence-based content and best practices to deliver highly effective and engaging solutions. Voxiva's programs support a broad range of health topics such as maternal & child health, smoking cessation, healthy living and diabetes self-management. 

In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the world. Learn more at www.voxiva.com or contact [email protected]. 

About Harvard Pilgrim Health Care

Harvard Pilgrim Health Care is a not-for-profit health plan serving more than one million members in New England. Founded in 1969, the health plan has built its reputation on pragmatic innovation with a goal of lowering costs, improving care and enhancing the overall member experience. Harvard Pilgrim is known for its excellent clinical programs, customer service, health improvement strategies and innovative tools that offer consumers greater transparency and empower them to make better decisions about their health care.

Harvard Pilgrim is the #1 private health plan in America again according to an annual ranking of the nation's best health plans by the National Committee for Quality Assurance (NCQA). Harvard Pilgrim is the only private health plan in the nation to be named #1 for member satisfaction and quality of care for nine consecutive years.*

* NCQA's Private Health Insurance Plan Rankings, 2011-13, HMO/POS. NCQA's Health Insurance Plan Rankings 2010-11 –Private. U.S. News/NCQA America's Best Health Insurance Plans 2005-2009 (annual). America's Best Health Insurance Plans is a trademark of U.S. News & World Report. NCQA The State of Health Care Quality 2004. Harvard Pilgrim Health Care of New England, Harvard Pilgrim's New Hampshire affiliate, is the top-ranked plan in New Hampshire and the seventh highest-ranked private health plan in America.

SOURCE Voxiva, Inc.