Waterfall Provides Mobile Marketing Solutions To Tailored Brands

SAN FRANCISCO, Oct. 6, 2016 /PRNewswire/ -- Waterfall, the leading cloud mobile marketing platform, announces their partnership with national apparel retailer, Tailored Brands. The partnership will deliver Waterfall's mobile marketing and engagement solutions across Tailored Brands' three marquee brands. With the addition of Tailored Brands to their client roster, Waterfall increases their footprint in the retail vertical and delivers the next wave of innovation for brands to better retain and grow their customer base through data-driven campaigns.

With over a decade of mobile marketing expertise, Waterfall combines mobile engagement SaaS solutions and customer relationship management (CRM) technologies to help leading organizations grow revenue through target audience acquisition and increased share-of-wallet. Waterfall's cloud mobile marketing platform enables marketers to plan and execute mobile engagement strategies that facilitate interactive customer dialogues, profiling and targeting, cross-channel platform integrations, while providing insightful measurement and analytics.

"Now that mobile owns the lion's share of consumer shopping behavior, it is paramount that retail brands create the best possible mobile dialogues for their customers," said Anthony McLoughlin, VP of digital & DTC marketing at Tailored Brands. "We are excited to leverage Waterfall's platform and expand our talented team in order to deliver on a best-in-class mobile experience across our enterprise of brands."

"Today's consumer expects a seamless shopping experience, but that's no longer good enough. They also expect great communication from their favorite brands," said Matthew Silk, head of strategy at Waterfall. "Our mobile messaging and marketing technologies enhance the entire customer journey and we're looking forward to helping Tailored Brands forge real relationships via SMS, MMS and Wallet with their large subscriber and loyal customer base. We are excited to take their programs to the next level and help them leverage new solutions to deliver the omnichannel experience their customers demand."

Waterfall's technology optimizes customer engagement and increases retention across mobile to ensure higher return on marketing spend, significantly above ROI coming from traditional channels. Waterfall's platform and solutions are used by numerous Fortune 500 marketers who demand evolving and advanced mobile marketing strategies.

About Waterfall
Waterfall is a leading provider of mobile marketing SaaS and solutions that allows brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content. Founded in 2005, Waterfall is headquartered in San Francisco with offices in Austin and Boston. Through SMS, MMS, Wallet, rich media, Push or Beacon solutions, Waterfall's technology creates seamless cross-channel marketing experiences and integrates with third-party software or database. Companies such as 7-Eleven, Cabela's, Jack in the Box, Papa Murphy's, Pier 1 Imports, Tailored Brands and TGI Friday's use Waterfall's technology solutions and strategic expertise to extend their marketing conversations to the mobile channel.

About Tailored Brands
Tailored Brands, Inc. is a holding company represented by the largest number of specialty retailers of men's suits and the largest provider of rental product with over 1,700 stores in the United States, Puerto Rico and Canada. Men's Wearhouse, Jos. A. Bank, and Moores Clothing for Men carry a full selection of suits, sport coats, slacks, formalwear, sportswear, outerwear, dress shirts, shoes, and accessories for both exclusive and non-exclusive merchandise brands. Tuxedo and suit rentals are available at all locations as well as at Men's Wearhouse and Tux stores and tuxedo shops within Macy's. K&G stores carry a full selection of men's and women's apparel. In 2013 Men's Wearhouse acquired JA Holding Inc., the parent company of the Joseph Abboud brand. Abboud re-launched his label, reestablishing the brand as a sophisticated modern-American lifestyle collection available at the Joseph Abboud store and online. Also operating in Texas is the retail dry cleaning, laundry, and heirlooming facilities of MW Cleaners. Additionally, Tailored Brands, Inc. operates a global corporate apparel and workwear group consisting of Twin Hill in the United States, and Dimensions, Alexandra and Yaffy in the United Kingdom.

For additional information on Tailored Brands, Inc., or to follow us on social media please visit the Company's websites at menswearhouse.com, josbank.com, josephabboud.com, mooresclothing.com, kgstores.com, twinhill.com, dimensions.co.uk and alexandra.co.uk.

SOURCE Waterfall

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