Wayfair.com Announces Most Popular Pet Costumes for Halloween 2012 Superhero Costumes and Pet Safety Products to Top Sales this Season

BOSTON, Oct. 9, 2012 /PRNewswire/ -- Wayfair.com, today announced this year's most popular Halloween costumes for pets, with heroic icons including Bat-Dog, Spider-Dog, and a cape-clad superhero topping the list. Spending on Halloween costumes for pets – mostly dogs, but occasionally cats – is expected to hit a record $370 million this year, up nearly 20% from last year's $310 million, as reported by the National Retail Federation. At Wayfair.com, shoppers are buying more than just pet costumes this season with sales also increasing in Halloween accessories and night safety products for pet-friendly trick or treating.  

(Photo: http://photos.prnewswire.com/prnh/20121009/NE88575 )

Based on past sales and consumer browsing habits, superhero costumes for dogs and coordinated dog and child costumes will be increasingly popular in 2012 with many proud pet owners purchasing complementary costumes such as football player and cheerleader or Little Red Riding Hood and the Big Bad Wolf. Additionally, pet owners are purchasing more Halloween-themed safety items and accessories this year including decorative leashes, collars with LED lights, and glow-in-the-dark garments.

"With a growing inventory of costumes displaying sizing charts and a wide variety of size options, it's now easier than ever for pet owners to select the perfect costume for Halloween fun," said Kelly Vail, pet category manager at Wayfair. "We saw a 43% increase in dog costumes sold in 2011 from the prior year and predict even higher sales in 2012."

Wayfair.com's Most Popular Pet Halloween Costumes for 2012

  1. Superhero
  2. Elephant
  3. Lederhosen
  4. Taco
  5. Chef

About Wayfair

Wayfair LLC is the parent company for wayfair.com, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware and more. With this massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include AllModern.com and JossAndMain.com.

Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Munich and Sydney. For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog My Way Home at www.wayfair.com/blog.

SOURCE Wayfair.com



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