Weaver® Chicken Brings Tradition Back to Family Meals with Return of Chicken Roll Consumer Demand Sparks Brand to Reintroduce Family Favorite

SPRINGDALE, Ark., Oct. 24, 2011 /PRNewswire/ -- The Weaver® brand is bringing nostalgia back to deli cases and family meals with the reintroduction of the Weaver Chicken Roll. For decades, the lunchmeat, made from 100 percent white meat chicken, had been a staple of favorite sandwiches, casseroles and holiday recipes before it became a mealtime memory. Prompted by online inquiries and consumer phone calls, the brand recognized the strong interest for the Chicken Roll's return.

(Photo:  http://photos.prnewswire.com/prnh/20111024/CG91347)

"We are proud of the long-standing heritage of the Weaver brand and pleased that the Weaver Chicken Roll has become a part of families' mealtime traditions," said Harold Heinze, vice president of lunch meats, deli and hams for Tyson Foods, which makes Weaver brand products. "We will always enjoy hearing stories of fond childhood memories of the Weaver Chicken Roll and now as adults they can share the memory and same great taste with their own kids."

Recognized by its unique blue casing, the Weaver Chicken Roll continues to provide a savory taste to classic sandwiches, antipasto and salads. Beyond lunchtime meals, the versatile Weaver Chicken Roll can be sliced, diced or blended to be used as a flavorful meat ingredient in casseroles, soups, croquettes, omelets and numerous appetizers.

The Weaver Chicken Roll is currently available in Northeast markets and can be found at grocer's deli counters. To confirm availability in your area, contact Consumer Information Services at 1-800-233-6332.  For more information and meal ideas with Weaver brand products, visit www.WeaverChicken.com. To share Weaver Chicken Roll memories and recipes, join Weaver Chicken on Facebook.

About Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE: TSN), founded in 1935 with headquarters in Springdale, Arkansas, is the world's largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

Media Contacts:

 

Gary Mickelson

Tyson Foods, Inc.

479-290-6111

gary.mickelson@tyson.com

Ingrid Payne

GolinHarris for Weaver Chicken

312-729-4301

ipayne@golinharris.com


 
 
   


 

SOURCE Tyson Foods, Inc.



RELATED LINKS
http://www.WeaverChicken.com

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