PR Newswire: news distribution, targeting and monitoring
2014

Weight-Loss Industry Creates Myth of 'The Obesity Epidemic,' Author Mike Schatzki Writes in New Book 'The Great Fat Fraud'

Share with Twitter Share with LinkedIn

PRINCETON, N.J., Sept. 20, 2011 /PRNewswire/ -- "The Obesity Epidemic" is a myth perpetrated by the weight-loss industry, says Mike Schatzki, author of the newly published book, "The Great Fat Fraud: Why the 'Obesity Epidemic' Isn't, How to Be Totally Healthy without Losing Weight and If You Should Lose Some Pounds, How to Keep Them from Finding You Again" (Lamington Press, 2011).

"Fad diets, weight loss surgical procedures, diet pills and The Biggest Losers are all part of daily life. This is our 'Overweight States of America,'" he says. "Try to escape the weight loss industry for just one day, you'll find it nearly impossible. Around every corner, on every channel, Facebook page, and Twitter feed you'll find an ad promoting weight loss pills, 'smart liposuction,' gastric bypass surgery, and the newest in amazing plans to lose weight. We've gone from 'America the Free' to 'America the Fat.'"

But just how much truth is there behind all the weight loss management statistics that are being thrown about?

"Who decided what is obesity anyway? Is stick-starving skinny really the only healthy option?" he asks.

These are just some of the questions that came to Mike Schatzki as he was researching a speech he calls "The No Sweat Couch Potato Recovery Program." As a professional speaker for over twenty years, Schatzki has learned that one must really know their stuff before approaching the podium, but as he studied the research on weight loss, obesity and health, he was astounded and mesmerized by what he discovered:

  • There is no obesity epidemic.
  • Fat is not a disease.
  • Most health problems attributed to weight are actually caused by something else.
  • Definitions of "overweight" and "obese" were actually created by the weight loss industry.

"Perhaps Mark Twain said it best, 'It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so,'" he says. "And when it comes to obesity, what everybody 'knows for sure' just ain't so."

To combat this, Schatzki has struck out on a one-man quest to tell the world what is so, what's been proven by scientific studies for years, and what people can do to be totally healthy regardless of their weight.

His new book, "The Great Fat Fraud: Why the 'Obesity Epidemic' Isn't, How to Be Totally Healthy without Losing Weight and If You Should Lose Some Pounds, How to Keep Them from Finding You Again" (Lamington Press, 2011), outlines all of his findings in a conversational tone that makes digesting the research easy for those who don't like minutia, but features detailed footnotes for those who do.

Schatzki has even gone so far as to post links to ALL of the reference materials on his website, http://www.GreatFatFraud.com, so readers can see for themselves exactly what each study said.

"This transparent approach is sure to attract interest and hopefully a following to help spread the news and the actual truth about the obesity epidemic, or lack thereof," he says.

A sample chapter can be seen at http://www.greatfatfraud.com/book-excerpt/.

Review copies, interviews and appearances are available upon request. A full press kit can be downloaded from http://www.GreatFatFraud.com. Mike Schatzki will be touring the country speaking on this topic and is available for conferences. For more information, please contact the author directly at mike@greatfatfraud.com or (908) 766-3530.

About Mike Schatzki

Mike Schatzki is a bestselling author, professional speaker, professional negotiator, environmental lobbyist and, in his spare time, a "Recovering Couch Potato." "The Great Fat Fraud" is based on more than two years of action-oriented research that anyone can implement immediately.

He received his B.A., Magna Cum Laude, Phi Beta Kappa, from Haverford College, and his MPA from Princeton University's Woodrow Wilson School of Public and International Affairs.

MEDIA CONTACT:
Mike Schatzki
mike@greatfatfraud.com
Phone: (908) 766-3530
Cell: (908) 334-9306
http://www.GreatFatFraud.com

SOURCE Mike Schatzki



RELATED LINKS
http://www.GreatFatFraud.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn

Next in Books News

 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release