Welcome To The New War

SANTA MONICA, Calif., Nov. 8, 2011 /PRNewswire/ -- After a year of anticipation, after the breakout success of the first-ever Call of Duty® XP live fan event, and after pre-order numbers that toppled even those of 2010's mega-seller Call of Duty®: Black Ops, the ultimate shot has at last been fired. Call of Duty®: Modern Warfare® 3 is now available at retail worldwide. Also launching today alongside MW3, is the revolutionary new social gaming network Call of Duty® Elite, conceived expressly to help Call of Duty®'s 30 million devoted fans Play Together Better™.

Activision's Call of Duty: Modern Warfare 3 kicked off its worldwide invasion at midnight as gamers crashed launch parties at over 13,000 retailers from Sydney to London to New York City, intent on being among the first to pull the trigger on the title dubbed "the most anticipated video game in history" by GameStop's Senior Vice President of Merchandising, Bob McKenzie. "This watershed launch extends the legacy of the franchise like no other previous release," said Eric Hirshberg, CEO of Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.  (Nasdaq: ATVI). "Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other."

Co-developed by Infinity Ward and Sledgehammer Games, Modern Warfare® 3 delivers a full assault on gamers' senses, including an intense single-player campaign that picks up immediately following the events of Call of Duty®: Modern Warfare® 2 and escalates into World War 3, as well as groundbreaking upgrades to the beloved Special Ops like the all-new Survival Mode. Special Ops serves as the perfect springboard to Modern Warfare 3's re-imagined multiplayer, featuring the series' trademark visceral gun-on-gun combat, a revamped pointstreak system with the introduction of "Strike Packages," devastating new modes like "Kill Confirmed" and other gameplay enhancements, new features and a bevy of new weapons, equipment, and perks.

Gamers can ratchet up the excitement even further with the Xbox 360 Limited Edition Console package, featuring a console with custom Call of Duty® MW3 artwork, a 320GB hard drive, two wireless controllers, custom Modern Warfare-inspired system audio and a copy of the game.

Call of Duty Elite, from developer Beachhead Studio, is a comprehensive social gaming network and offers a deep and innovative free service for all registered Call of Duty players to Connect, Compete, and Improve. Call of Duty Elite provides "always-on," universal communication between the platform and the game. Players can access Call of Duty Elite via mobile, web, or console—to connect with friends, plan matches with their Clan or social Group, configure load-outs, access comprehensive stats and interactive heat maps, and much more. Since Call of Duty Elite was developed alongside Modern Warfare 3, many of the features offer seamless interaction between the service and players' in-game experience, including the ability to customize loadouts and sync them to the game, customize in-game Clans, upload HD videos, and find new friends from social Groups in-game. Call of Duty Elite's premium tier adds the Modern Warfare 3 DLC delivered monthly throughout the 9 month DLC season, a constantly updated Program Guide of daily competitions for virtual and real-world prizes, exclusive clan leveling and competitions, access to the hotly anticipated Call of Duty Elite TV and more. Annual membership is available for $49.99, less than $5 per month. Many features of Call of Duty Elite are also backwards compatible with Call of Duty: Black Ops, and will also support future enabled versions of Call of Duty with one integrated platform.

Friday Night Fights, from executive producers Ridley Scott and Tony Scott and director RJ Cutler, debuts this Friday, November 11th on Call of Duty Elite TV. Friday Night Fights features real-life rivals taking it to the mat in Call of Duty: Modern Warfare 3 multiplayer. Additional original programming from digital content and production studio DumbDumb, the brainchild of Will Arnett and Jason Bateman in partnership with Ben Silverman's multimedia powerhouse Electus, is in the pipeline. View the complete Call of Duty Elite TV programming schedule at www.callofduty.com/elite.

Following the phenomenal success of the first-ever Call of Duty fan celebration Call of Duty XP, Jeep®, Mountain Dew, and Xbox 360 have continued to support Activision and the Call of Duty: Modern Warfare saga.  For the second year in a row, the Jeep brand will produce a 2012 Wrangler Call of Duty: Modern Warfare 3 Special Edition vehicle for fans. While Mountain Dew is driving the Call of Duty: Modern Warfare 3 "Rank Up Your Game" Double XP promotion – where fans get Double XP time in the game with every purchase of specially marked packages of DEW. These partnerships are components of an amazing multi-million dollar marketing blitz that promises to make an already historic entertainment launch even more memorable.

Call of Duty: Modern Warfare 3 is rated "M" (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows® PC.   Call of Duty: Modern Warfare 3 for the Nintendo Wii, developed exclusively for the platform by Treyarch, is also available for a suggested retail price of $49.99. Call of Duty: Modern Warfare 3: Defiance for the Nintendo DS™, developed exclusively for the platform by n-Space, is rated "T" (Teen) by the ESRB for a suggested retail price of $29.99.

For more information visit www.callofduty.com/mw3 and www.callofduty.com/elite.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com. 

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements under the heading "Company Outlook," are forward-looking statements that are not facts and involve a number of risks and uncertainties.    Activision Blizzard generally uses words such as "outlook," "will,"  "could," "should," "would," "might," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements.  Factors that could cause Activision Blizzard's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Blizzard's titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard's ability to predict consumer preferences, including interest in specific genres such as first-person action and massively multiplayer online games and preferences among competing hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models including digital and used games, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, litigation risks and associated costs, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other  factors  identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K.   The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements.  Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of Microsoft Corporation. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo.

SOURCE Activision Publishing, Inc.