What is the Secret of Turning Website Browsers Into Buyers?

Sep 05, 2011, 03:00 ET from User Vision

DUBAI, UAE, September 5, 2011 /PRNewswire/ --

User Vision, one of Europe's leading independent user experience consultancies, will exhibit at the Internet Show Middle East 2011 this month, explaining how businesses can turn website browsers into buyers.

Chris Rourke, User Vision's Managing Director, will also lead a seminar on conversion optimisation and sit on the 'Building a profitable future with digital advertising' discussion panel.

Since its launch in 2000, User Vision has helped companies realise the difference good user experience can make online and how it can transform one-time visitors into satisfied repeat customers.  

With offices in the UAE and UK, User Vision works with some of the world's biggest brands, researching user needs and designing more user-centered products and experiences. Clients include Amazon, AMEinfo, BBC, Emirates, HSBC, Jumeirah, Mashreq Bank and Zawya, among others.

The Kipp Report recently reported that despite a surge in daily website usage, only a third of UAE and KSA web users have ever made an online purchase.  The sites that have succeeded in capturing the market are those that have placed the user at the heart of their offering.  

More than just considering pure usability - these successful merchants have addressed other factors too - brand, confidence, trust, product merchandising, online persuasion and are ultimately providing a superior user experience.  


Visit stand 35 at the Internet Show Middle East to meet their Dubai-based team and understand how they can help your business. They will demonstrate the latest user research techniques including eye tracking and will be happy to provide visitors a quick expert review of their digital offering.

Chris Rourke, User Vision's Managing Director comments:  "Good user experience is key to succeeding online.  We invite businesses to come along to find out how they can reduce barriers to purchase, optimise purchase paths, implement online persuasion techniques and ultimately turn browsers into buyers."


Notes to the Editor

The Internet Show Middle East runs from 27-28 September 2011 at ADNEC - Abu Dhabi National Exhibitions Centre, Abu Dhabi.  User Vision will be exhibiting in Hall 5, Stand 35.  

Chris Rourke's seminar on conversion optimization is running at 2pm on 27 September at the Ecommerce & Payments World Conference and at 12.30pm on 28 September at the Internet Show.

Chris Rourke will also sit on the 'Building a profitable future with digital advertising' discussion panel held on 2.45pm on 28 September at the Digital Advertising World Conference:


For further information on User Vision's services in the region, contact Simon Duke (simon@uservision.com) at their regional office:

User Vision, Office 508, The Fairmont Dubai, Sheikh Zayed Road, Dubai, United Arab Emirates.

Tel: +971-4-311-6607     Fax: +971-4-332-8810

SOURCE User Vision