White Smile Global Inc. (WSML) Strengthens Ties With Leading American Dental L.E.D. Light Manufacturer Luma-Lite to Create the First Professional Strength LED Teeth Whitening Light System for "At-Home" Use

MIAMI, Oct. 19, 2011 /PRNewswire/ -- White Smile Global Inc. (OTCBB: WSML) and Luma-Lite Inc., a California based Professional Dental Manufacturer, have just completed manufacturing of a state of the art professional grade "At-home" LED teeth whitening system.  This new system will give consumers the opportunity to produce the highest quality whitening results that recently was only available in a dental office, from the comfort of their home or while on the go. 

"The White Smile Premier™ handheld LED Light will be paired with a patent-pending dual pen system that includes a pre (step 1) and post whitening gel (step 2), designed to not merely mask stains like existing treatments, but actually remove them from the tooth surface by combining cutting edge LED technology with micro-encapsulated teeth whitening gel that we are proud to have announced," states White Smile Global Inc. Chief Scientific Officer Dr. Martin S. Giniger.

This agreement between the companies consolidates LED teeth whitening light systems that range in $3,000.00 per light system to dentist ($500.00 per treatment for end consumers, i.e- Zoom!2™ ) into a handheld, battery operated "At-Home" teeth whitening  system that includes two patent pending gels that Company Executives confirm will yield significantly advanced clinical results when compared to current treatments.

"Imagine the day that consumers will be have the power to decide and execute 'professional grade' teeth whitening from the convenience of their own home in the palm of their hand," states White Smile Global CEO Omar Ahmadzai. "That day is very close at hand.  Everything begins with a smile, and we are very excited to showcase this system to the world in the weeks to come," ending the interview.

About Luma-Lite Inc. ( www.luma-lite.com )

Incorporated in June 1999, LumaLite, Inc. develops, manufactures and sells advanced tooth whitening devices in the multi-billion dollar professional teeth whitening industry. The Company's innovation in the LED (light emitting diode) Professional Dental Industry has yielded loyal customers, supplying teeth whitening Lamps to tens of thousands of Dentists worldwide. Currently Luma-Lite manufacturers the White Smile LED Professional Dental LED Light System.  

For more information please contact:

White Smile Global Inc. Toll Free: 1.888.WSMILE1

General Information:  [email protected]

FORWARD LOOKING STATEMENT

This announcement is not an offer to sell any White Smile Global ("WSML") or related securities. Offers for any given security are made only through applicable offering circulars and related documents filed with the SEC pursuant to the Securities Act of 1933 or the Securities Exchange Act of 1934. Certain statements contained herein and subsequent oral statements made by and on behalf of WSML may contain "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and includes, without limitation, statements regarding WSML's plan of business operations, product research and development activities, anticipated revenues and expenses and potential contractual arrangements and obligations. Also, our management may make forward-looking statements orally to investors, analysts, the media and others. Forward-looking statements express our expectations or predictions of future events or results. They are not guarantees and are subject to many risks and uncertainties. There are a number of factors beyond our control that could cause actual events or results to be significantly different from those described in the forward-looking statements. Any or all of our forward-looking statements in this report or in any other public statements we make may turn out to be wrong. We undertake no obligation to publicly update or review any forward-looking statements, whether as a result of new information, future developments or otherwise.

SOURCE White Smile Global Inc.