Wildfire Announces New Capabilities to Optimize New Facebook Mobile Experience

REDWOOD CITY, Calif., Feb. 29, 2012 /PRNewswire/ -- Wildfire Interactive, the global leader in social media marketing software, has introduced a new class of responsive design templates in its Social Marketing Suite to optimize mobile experiences between brands and consumers on Facebook. With Facebook's announcement today at fMC that brands can now advertise in the mobile stream, marketers must now be able to engage with consumers in the mobile channel while delivering a seamless experience across all channels – desktop, tablet, or smartphone. Wildfire's new templates allow marketers to build beautiful campaigns and pages that look great on any device or platform – whether the user is accessing Facebook on an Android phone or a 27" widescreen monitor.

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Wildfire's new mobile-optimized templates were used to create the official registration app for all attendees to Facebook's fMC conference today in New York City. The Wildfire-powered registration app allowed attendees to register for the event via any device, providing a consistent experience across all channels.

Cirque du Soleil Leverages Wildfire to Launch Mobile-Optimized Campaigns

Wildfire also today announced that global entertainment brand Cirque du Soleil is leveraging Wildfire's new responsive design templates to design and run campaigns that will provide a seamless experience for consumers who engage with their brands on any device.

Wildfire's Social Marketing Suite provides best-in-class social promotion software, robust Facebook page management, social messaging and sophisticated real-time analytics. With Wildfire's new responsive design templates as part of the suite, brands can now design their content once and deploy it on any device without any additional effort. Wildfire's templates automatically adjust to the device on which they are running, delivering a consistent Facebook experience across multiple devices and platforms. Once brands have uploaded their creative assets and published them to their Facebook Page, Wildfire's sophisticated backend takes over and automatically selects a presentation format best suited to the viewer's display size. Brands can use one of Wildfire's stunning page template designs, or design their own from scratch using Wildfire's copious documentation, example code and powerful plug-in framework.

"With more than half of Facebook's users accessing the site through a mobile device and mobile usage growing at twice that of desktop, brands are actively searching for a complete social marketing solution that enables them to leverage the mobile channel," said Victoria Ransom, Wildfire CEO. "Wildfire is the only social marketing platform that automatically optimizes presentation of brand content across all channels, allowing consumers to seamlessly engage with brands on any device they choose."

About Wildfire

Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook's fbFund. Wildfire's patent-pending technology allows large brands, small businesses, and agencies to create social campaigns and pages, communicate with their social audience, and measure their own and their competitors' social media performance. Intuitive and affordable, Wildfire's software is simple enough for the least tech-savvy manager yet flexible and powerful enough for the most creative marketer. Wildfire serves thousands of companies, including Facebook, Amazon, Ogilvy and Target, and has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit www.wildfireapp.com.

SOURCE Wildfire Interactive