NEW YORK, March 8 /PRNewswire/ -- Women & Co., announces today the launch of its first national advertising campaign via marketing-to-women agency, Womenkind. The print and digital campaign portrays the collective economic power of ordinary women. The digital and print campaign launched this month in publications including New York Magazine, Oprah, Self, More, Bon Appetite, Martha Stewart Living and the New York Times, and online banner ads are running on AOL, Oprah, Women's Wear Daily, Glam, Self, YuMe, Yahoo, Wowowow and iVillage.
Women & Co., a division of Citi, is the premier online financial resource for women seeking financial empowerment.
The centerpiece of the campaign is the inspiring and personal financial stories of real women – members of Women & Co. It presents the unique financial goals and experiences of each woman in a cohesive and engaging narrative. The members are artfully photographed in group portraits, displaying the range in age and ethnicity of this diverse community of intellectually and financially curious women.
"Women are increasingly using their growing economic power to benefit their families, businesses, communities and the world," said Kristi Faulkner President, Womenkind.
"Women live longer, spend more years in retirement, and are more likely to interrupt their careers to tend to families, which has a tremendous impact on the financial decisions they make" said Sandy Sabean, Chief Creative Officer, Womenkind. "Through this campaign, we wanted to give women a voice, a face, and the recognition they deserve from the financial community."
The campaign will run through November 2010.
Ads may be viewed at www.womenkind.net.
About Women & Co.
Women & Co. provides access to education, resources, and a network of financially minded women. Women & Co. is the place where wisdom, wealth and women meet.
Visit www.womenandco.com to learn more, view ads and peak behind the scenes of the photo shoot.
Womenkind is not just an all-female version of an old-fashioned ad agency or marketing services firm — rather, Womenkind harnesses the wisdom of modern working women to generate fresh ideas for connecting women to companies, women to brands, and women to one another.
Visit www.womenkind.net to learn more.
SOURCE Women & Co.