LOS ANGELES, Nov. 13, 2012 /PRNewswire/ -- Woven Digital, LLC (Woven) announced today it has completed the acquisition of the leading men's lifestyle publisher, BroBible LLC. The acquisition provides Woven the ability to launch and scale an owned and operated publishing platform in addition to its advertising representation network and original content division.
Scott Grimes, President, CRO of Woven said, "Woven is excited to bring BroBible into the family, and we look forward to streamlining both the online and event portions of the business. While we do plan on acquiring additional digital properties when there is a strategic fit, building brand equity and monetizing premium display, video and mobile inventory for our current partners continues to be our primary focus."
BroBible will continue to operate out of New York City with Woven's CSO, Alex Boyce, serving as General Manager. BroBible's CEO Doug Banker said, "The BroBible team is thrilled to formally join forces with Woven. Our collective objective is to build the premier men's 18 to 34 year-old advertising and content platform. We are poised to establish a new paradigm in this vertical and cannot think of a better partner to achieve our goals."
About Woven Digital
Woven Digital is a media and technology company focused on the representation of high-quality, premium websites to build large-scale communities around relevant content. For advertisers, Woven provides a direct channel to targeted audiences with desired demographic attributes. The publishing alliance currently reaches over 50 million unique monthly Internet users. Woven exclusively represents a premium portfolio of the most relevant sites online. The company is headquartered in Culver City, California. For more information about Woven Digital, LLC, its executives and its assets, please visit www.Woven.com.
BroBible is the ultimate destination for Guys, offering top-notch entertainment and a one-stop hub to keep up with the latest news and trends, seek advice, share exploits, and relish in the glory of being a Bro. BroBible also activates offline through major events, concerts, parties, merchandising and books. For more information about BroBible, please visit www.Brobible.com.
SOURCE Woven Digital, LLC