Yankee Candle Launches New Man Candles Collection

SOUTH DEERFIELD, Mass., May 15, 2012 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today unveiled its first-ever, limited edition Man Candles Collection, a line of scents inspired by and created uniquely for men. With four new down-to-earth fragrances, now all rooms in the home can have an attractive scent, even the basement, garage, man cave or an entire bachelor pad. Man Candles are available for purchase immediately in time for Father's Day and graduation at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.

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"We wanted to develop a collection of scents that men could strongly identify with," said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. "Man Candles make a great gift for kids to give Dad or for that college grad moving into his first apartment."  

NEW LIMITED-TIME MAN CANDLES COLLECTION -- Four fragrances inspired by hard work, fun and games.
Availability: Immediately
Price: $2.99 MSRP, Car Jar; $15.99 MSRP, Small Tumbler; $27.99 MSRP, Classic Large Jar

Man Town™ -- Escape to the man cave with this masculine blend of spices, woods and musk.

First Down™ -- This combination of orange, patchouli, vetiver and leather is as exciting as game day.

Riding Mower™ -- Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.

2 x 4™ -- The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.

About Yankee Candle
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry.  Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 28,500 store locations, a growing base of Company owned and operated retail stores (554 Yankee Candle Stores located in 46 states and 1 province in Canada as of March 31, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.

 

SOURCE The Yankee Candle Company, Inc.

RELATED LINKS
http://www.yankeecandle.com