YoCrunch and Kellogg's Team Up to Bring Cereal Topper to the Yogurt Aisle

NAUGATUCK, Conn., May 13, 2014 /PRNewswire/ -- YoCrunch, now part of #1 yogurt company Danone and known for its "topper" yogurt offerings, is partnering with Kellogg Company, America's #1 cereal company, to introduce the most innovative topper yet, YoCrunch Cereal Bowl.  It is the most significant innovation in the yogurt category since the introduction of Greek yogurt. 

The YoCrunch Cereal Bowl combines favorite Kellogg's cereals like Frosted Flakes, Froot Loops and Special K in a new dome-shaped top with YoCrunch's delicious yogurt. Consumers can combine the yogurt and cereal and shake to achieve a perfectly blended flavor combination.

"Nearly two-thirds of yogurt consumers are already adding toppings to their yogurt, with cereal and grains second in popularity only to fruit," said Elliot Shifrin, Senior Brand Manager, YoCrunch. "We are excited to partner with Kellogg's to bring its strong brands and great tasting cereals into the YoCrunch family, and expect that our consumers will be delighted with the 'shake and eat' container that delivers delicious flavor, convenience and the nutritious dose of fun they have come to expect from YoCrunch."

"It is increasingly common for our consumers to enjoy their favorite Kellogg's cereal with yogurt," said Noel Geoffroy, senior vice president, marketing and innovation for Kellogg Company's U.S. Morning Foods business. "Our collaboration on the YoCrunch Cereal Bowls is the perfect marriage between two breakfast favorites - in an easy, convenient package that makes it simple and fun for people to enjoy the protein and other nutrition benefits of yogurt and cereal for breakfast and snack occasions."

"We are especially proud of this new partnership with Kellogg's and this breakthrough offering for the yogurt aisle. By creating an all-in-one food, we can drive usage occasions for both yogurt and cereal," said Steve Platt, Chief Marketing Officer, YoCrunch. "This powerful brand partnership and unique new design will drive further growth for our customers by expanding both categories."

The YoCrunch Cereal Bowl line includes five SKUs across both core and Greek yogurt varieties (4.7 oz) and will be first introduced nationwide this spring.

About YoCrunch:
For more than 25 years, YoCrunch has been creating fun, wholesome yogurt combinations. YoCrunch was founded to create fun and nutritious snacks by pairing the delicious yogurt recipes with Americans' favorite toppings. Dedicated to providing consumers with the ideal yogurt experience, the company was the first to pair creamy, vanilla and fruit-flavored yogurt with crunchy granola in a dual container. YoCrunch, and a phenomenon, were born.

YoCrunch prides itself on being innovative. It was the first to incorporate a selection of candy crumble toppings and toasted almonds in yogurt. YoCrunch's latest innovation, YoCrunch Cereal Bowls, delivers fun-to-eat Kellogg's cereal toppings along with the first-ever "shake and eat" container – giving consumers the perfect balance of yogurt and crunchy cereal in a truly new eating experience.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.

To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

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