NEW YORK, Feb. 26, 2016 /PRNewswire/ -- YOGASMOGA® has announced that it will open its next location in Waikiki, Hawaii in fall 2016. This retail experience will be located at Taubman's International Market Place, the new retail, dining and entertainment destination on the island of O'ahu. The 1800 square foot, Hawaii location marks the 14th retail location for the rapidly growing brand.
"Each new location for YOGASMOGA, adds to the depth and dimensionality of the brand and we often find that beach locations like Malibu, La Jolla, Newport Beach and now Hawaii add a special depth to our offering and furthering our mission of elevating people's lives through the deep knowledge, essence and ethos of Yoga," commented CEO Rishi Bali.
The recently revamped International Market Place is built around a 100-year-old banyan tree that remains a symbol of culture, travel and luxury for locals and visitors alike. The property has been constructed to preserve, protect and revitalize the iconic landmark.
"This will be YOGASMOGA Build 3.0 — The store will feature a beautiful black cube surrounded by gold beads that shoppers will pass through in the space. The unique architectural piece will be the focal point of this location," said CEO Rishi Bali.
This is YOGASMOGA's second retail project with Taubman; the first opened in the Short Hills Mall in New Jersey this past November. As the brand continues to expand its retail footprint, YOGASMOGA's focus on innovation sets the brand apart from other players in this category. "Technical innovation is one of our founding pillars. Each product, store experience and collaboration we announce this year will reflect this sentiment of dynamic and forward-thinking momentum," said Tapasya Bali, co-founder and COO.
YOGASMOGA® is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by Rishi and Tapasya Bali, the company is headquartered in New York City with production and retail operations in California and Massachusetts. YOGASMOGA manufactures its products from proprietary fabrics developed in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products in the USA. YOGASMOGA created the NAMASKÁR FOUNDATION to benefit health and education efforts in manufacturing communities nationwide.
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