"John brings tremendous China marketing experience to his leadership of the Yooya team," said Myers. "He will play a vital role in expanding Yooya's partnerships with leading brands and agencies in Greater China and across the region."
John has had a long career in consumer and shopper marketing, digital, and strategic planning. He first arrived in Chongqing in 1984, and was most recently Regional MD for Asia Pacific at Vivid Brand, a leading shopper marketing agency that was purchased by Publicis Groupe in 2015. Prior to that, Steere was CMO at McCann Worldwide Greater China, as well as MD for Momentum China. John has held various management roles throughout China and Asia on both the client and agency sides, with Saatchi & Saatchi, Visa International, Gartner, and others.
Steere's career successes include working with local and multinational brands to increase engagement with consumers in China and Asia Pacific. Steere was born in Vietnam and is of Chinese and American ancestry.
John Possman, Chairman of Yooya, commented, "With the technology, distribution and content partnerships we already have in place, the vital next step for us was to bring on Steere, a seasoned China professional, to further drive our brand and sales efforts."
John Steere said, "I'm delighted to return to China, home to the largest and most dynamic online video market in the world and nearly 500 million avid video consumers. I'm excited to be part of the Yooya mission to deliver to brands and advertisers the most effective solutions available for connecting with this amazing audience."
Yooya is one of China's fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions.
Yooya's one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions.
Contact: John Steere, Chief Marketing Officer
Tel: +86 (21) 6385-8880
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