2014

Yopa!™, the New Authentic Greek Yogurt from YoCrunch®, Announces Exclusive Partnership with SUBWAY® Restaurants

NAUGATUCK, Conn., July 17, 2013 /PRNewswire/ -- The YoCrunch Company is proud to announce that Yopa!™ Authentic Greek Yogurt will be the exclusive yogurt sold in all 26,000 SUBWAY® restaurants nationwide, starting in July 2013. The availability of Yopa!™ at SUBWAY® marks the chain's entrance into the Greek yogurt category, allowing SUBWAY® customers to enjoy the popular style of yogurt as part of a healthy, nutritionally-balanced meal. The Yopa!™ name is a contraction of Yo' (short for yogurt) and Opa! (the Greek cheer for joy), and is the first brand to provide an authentic, convenient and great-tasting Greek yogurt experience that boasts a perfectly creamy, thick texture, with a slightly tart taste, and a variety of scrumptious toppings.

(Photo: http://photos.prnewswire.com/prnh/20130717/NY48647 )

Selecting Yopa!™ as the brand of choice was prompted by the restaurant chain's enthusiasm to offer a great-tasting, Greek yogurt on the FRESH FIT™ menu. All FRESH FIT™ choices at the SUBWAY® restaurant chain are designed to meet the needs of those with active lifestyles who are looking for more nutritious meal options. The most popular Yopa!™ flavor, Strawberry with Nine Whole Grain Granola, will be the only yogurt available, and at 190 calories, 13g of protein and two grams of fat, it will be highlighted as a FRESH FIT™ menu item.

The SUBWAY® brand has wanted to add Greek yogurt to its menu for some time and was happy to find the right partner in Yopa!™ "We are proud of the variety of sensible, smart food choices that we offer our customers and are pleased that we can now offer Yopa!™ as a FRESH FIT™ choice," said Lanette Kovachi, Senior Dietitian for the SUBWAY® brand.

Since many SUBWAY® customers look for more nutritious ways to round out their meals, without sacrificing taste, Yopa!™, whose tagline is "Balance Perfected," is a great match. Each cup offers incredibly delicious flavor, balancing the tartness of the yogurt with the sweetness of fruit and a nice crunch from the granola.   

"Yopa!™ launched nationally in early 2013 and we feel very lucky to already be partnering with one of America's favorite restaurants. With a like-minded goal of making innovative, delicious food for everyone to enjoy, we feel this is a great fit for both brands," said Ron Fugate, President of The YoCrunch Company.

Please be sure to try Yopa!™ at any SUBWAY® restaurant nationwide and visit www.Yopa.com, or follow us on Twitter (www.Twitter.com/YopaGreek) and Facebook (www.Facebook.com/Yopa), for promotional offers, events, contests, videos and the latest Yopa!™ news.

About The YoCrunch® Company:

For more than 25 years, The YoCrunch Company has been creating fun, wholesome yogurt combinations in Naugatuck, Connecticut.  The YoCrunch Company, originally named the YoFarm Yogurt Company, was founded with the mission to create a healthy snack by pairing the smoothest European yogurt recipes with New England's farm-fresh dairy products.  Dedicated to providing consumers with the ideal yogurt experience, the company was the first to pair creamy, fruit-filled yogurt with crunchy granola in a dual cup. YoCrunch® and a phenomenon were born.

The YoCrunch Company is America's fastest-growing, full-line yogurt manufacturer. YoCrunch® yogurt products provide a break from boring snacking – each cup is a fun snack that allows kids, and adults, to play with their food and receive all the health benefits of yogurt. YoCrunch® combines smooth, creamy yogurt conveniently packaged together with a wide variety of crunchy toppings, including granola, M&M's® Chocolate Candies, Nestle® Crunch® candy, Reese's® Pieces® candy, OREO® cookie pieces, Butterfinger® pieces and Chips Ahoy® cookie pieces, along with the YoCrunch® Pie Parfait and fruit parfait lines of business. For more information please visit www.YoCrunch.com or www.Yopa.com. If you're looking for us on Facebook, we can be found at www.facebook.com/yopa or www.facebook.com/yocrunchyogurt.  On Twitter, our handles are @yopagreek and @yocrunch.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. With almost 40,000 locations in 102 countries, the world's largest restaurant chain – mostly through its franchisees – provides more than 400,000 job and career opportunities worldwide.

For more information about SUBWAY®, look us up at subway.com. To join in the fun, you can like us on Facebook at facebook.com/subway. To follow us on Twitter, go to twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.

SOURCE Yopa!



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