YouAppi and NewBornTown Partnership Delivers Both Mobile Users and Mobile Traffic

NewBornTown, the Chinese developer of Solo Launcher, is working with YouAppi to gain mobile users while providing the latter with traffic to market Android apps to 300+ million Solo System users

18 Feb, 2016, 08:00 ET from YouAppi and NewBornTown

SAN FRANCISCO and BEIJING, February 18, 2016 /PRNewswire/ --

YouAppi, a pioneer in data-driven mobile customer acquisition, is announcing a broad partnership with NewBornTown, the developer of the Solo System of Android Apps.

For this partnership, NewBornTown is working with YouAppi's OneRun mobile user acquisition solution in order to generate new, profitable users to their Solo System, which include the Solo Launcher, Solo Locker, Solo Applock, Solo Weather and more. In addition, as a publisher with over 300 million global users, NewBornTown will provide traffic for YouAppi to run mobile user acquisition campaigns for the company's other clients.

At the heart of this partnership is YouAppi's OneRun mobile user acquisition platform, which combines the power of machine learning with proprietary predictive algorithms, enabling the world's leading apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics. The company's technology conducts real-time multi variant analysis to understand each app's KPIs and manage campaigns delivering mobile app recommendations by analyzing over 250 terabytes of data daily. YouAppi then drives customer acquisition via 15,000 campaigns for 450 leading advertisers based on the scale of 1.5 billion mobile profiles in 200 countries accessing 3,500 mobile apps and sites, 100 billion impressions monthly, offering one single point to streamline mobile media buying.

"We're excited to be partnering with YouAppi, a global leader in mobile user acquisition with industry-leading technology, a strong, global team and a track record of delivering mobile users at scale and on budget in any country in the world," said Harry Lau, CEO of NewBornTown.

"As both a leading global app developer and a network, we're thrilled to be partnering with NewBornTown to both deliver profitable mobile users to their Solo Apps, and as a source of high-quality traffic, enabling our other customers to profitably gain new mobile users," said Moshe Vaknin, CEO & founder, YouAppi.

About YouAppi 

YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi's OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users. For more information, visit http://www.youappi.com.

About NewBornTown 

NewBornTown is regarded as one of the fastest growing startups globally for the year 2014-2015. The company successfully finished Series C round financing in August 2015 with several hundred million in CNY, valuing the company over 500 million in USD. NewBornTown's product Solo Launcher is the No. 1 Android Launcher globally, recognized as a Top Developer by Google Play. For more information, visit http://www.newborn-town.com

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Contact info:

Jennifer Shambroom
Chief Marketing Officer
YouAppi
t: +1-415-278-1727
e: jennifer@youappi.com  

Uriah Av-Ron
PR for YouAppi
t: +1-646-755-6120
e: uriah@oasis-pr.com  

Yixin Zhao
Head of Global Partnership
NewBornTown
t: +1-650-336-4849
e: yixin@newborn-town.com

SOURCE YouAppi and NewBornTown