Youku Tudou Signs Licensing Deal with Paramount Pictures to Expand Offerings on Subscription Service

Sep 15, 2015, 06:11 ET from Youku Tudou Inc.

BEIJING, Sept. 15, 2015 /PRNewswire/ -- Youku Tudou, Inc. (NYSE: YOKU), a leading multi-screen entertainment and media company in China ("Youku Tudou" or the "Company"), announced today that it has entered into a content licensing agreement with Paramount Pictures that will bring more than a hundred top titles from Paramount Picture's film library to Youku Tudou. Popular franchises and titles such as Transformers, Shrek, Star Trek, Mission: Impossible and Forrest Gump will be viewable through Youku Tudou's subscription service and select future Paramount releases will be available through TVOD.

Youku Tudou's subscription service currently offers a wide selection of content from both foreign and domestic studios. More licensed content as well as Youku Tudou web-native content will be added on an ongoing basis, continually enriching the value proposition of the Company's subscription services.

"The consumer-driven demand for premium online services in China is growing rapidly. With top branded content such as Paramount Picture's array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest," said Victor Koo, Chairman and CEO of Youku Tudou.

With this agreement, Youku Tudou will boast a library of over 4,000 movie titles that encompass domestic, foreign and original productions.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is a leading multi-screen entertainment and media company in China. Youku Tudou is China's leading online video platform, enabling users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China.

About Paramount Worldwide Television Licensing & Distribution

Paramount Worldwide Television Licensing & Distribution (PWTLD) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment.  PPC is a unit of Viacom (NASDAQ: VIAB, VIA), home to premier media brands that create television programs, motion pictures, consumer products, and digital content for audiences in more than 180 countries and territories. The PWTLD division oversees worldwide sales and licensing of all content handled by Paramount across Broadcast, Cable and Subscription Video-On-Demand (SVOD) platforms.  PWTLD manages content from Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, along with certain DreamWorks Animation titles.

SOURCE Youku Tudou Inc.