Youku.com and Macau.com Team Up to Promote Videos of Macau

MACAU, China, Dec. 17, 2010 /PRNewswire-Asia/ -- Ignite Media Group (www.igniteasia.com), the parent company of Macau's premier online travel company, Macau.com (www.macau.com), has entered into an exclusive sales agreement in Macau with Youku.com (NYSE: YOKU), the Number 1 Chinese video hosting service. The goal of the partnership is to ratchet up the number of travelers headed to Macau as a trip destination.

To that end, Macau.com and Youku.com will work with advertisers and the Macau Government Tourist Office to increase the online volume and quality of interactive videos about Macau. The online medium and video format are an increasingly influential trip-planning tool and tourism leaders want Macau to fully benefit from it.

"Youku.com has been a visionary leader in promoting online video infotainment in China and has a strong audience base. The partnership with Ignite Media Group will help advertisers capture the eyes of people intent on traveling to Pearl River Delta destinations," says Carrie Law, Director of Business Development for Ignite Media Group.

Leo Liang, Account Director for International Clients of Youku.com also sees great value in the agreement. "By synthesizing our creativity, production skills, client relationships and a platform of solid traffic, we definitely enable our advertisers to do more with less."

Youku.com has previously partnered successfully with tourism boards in Hong Kong and Singapore, building those cities as travel destinations though advertising campaigns linked to interactive video formats. Those successes are the model for Youku.com's partnership in Macau.

ABOUT IGNITE MEDIA GROUP

Ignite Media Group is a growing family of online, out-of-home and print enterprises dedicated to promoting Macau as an entertainment destination in Asia. The Group includes 14 Macau brands: Macau.com, Youyazhou.com, Destination Macau, The Macau Guide, Directel Macau, EC-Ad, Aomen.tv, PRISM, Qoos, Vproperty.mo, macauHR, Engage, New Macau Box Office, and Ignite Digital Asia. Its operation has expanded to Greater China in Hong Kong and Guangzhou.

ABOUT MACAU.COM

Macau.com is the premier web portal and online travel agency for hotel accommodation, shows, and packaged tour products for Macau, Hong Kong and Southern China. With a secure and technologically advanced online booking engine, Macau.com's services are targeted at Macau-bound travelers coming from Mainland China, Hong Kong and high growth-tourist areas including Southeast Asia, Taiwan, Australia and North Asian markets such as Japan and Korea. Macau.com is a member of Ignite Media Group, Macau's leading media group with leadership positions in out-of-home, online, print media and publishing, and entertainment.

ABOUT YOUKU.COM

Youku.com, the No.1 Chinese Internet television company based in Beijing, reported up to 203 million monthly visitors in September. What's more, it has just announced that its initial public offering began trading on the New York Stock Exchange (NYSE: YOKU) on December 8 raising $203 million so it can launch wireless and web-based subscription services and diversify its revenue sources. It is the first online video company to launch an IPO on the NYSE.

SOURCE Ignite Media Group