2014

Your Inspiration At Home Opens U.S. Office CVSL INC.'S INFRASTRUCTURE PROVIDES LAUNCH POINT FOR ENTRY INTO NORTH AMERICAN MARKET

NEWARK, Ohio, May 28, 2013 /PRNewswire/ -- Your Inspiration At Home president and chief spice curator Colleen Walters cut the ribbon today to open a U.S. office, as a major step in her company's entry into the North American market.

Your Inspiration At Home is an award-winning direct selling company that offers a line of 150 hand-crafted spice blends and gourmet foods made of natural ingredients from around the world.  The company was founded in 2011 in Australia and is beginning its strategy of global expansion.

It was announced on May 8 that Your Inspiration At Home had signed a letter of intent to become part of publicly-traded CVSL Inc. (stock symbol: CVSL).  CVSL is in the process of gathering together multiple direct selling companies under its umbrella, with each company maintaining its own separate product line, executive team and sales force.  

"CVSL is delighted to welcome Colleen and her team to the U.S.," said CVSL chairman John Rochon.  "Colleen has created a fantastic line of spice blends and gourmet foods.  North American consumers love to cook, for fun and for their families. We're sure they will be absolutely amazed at how great these spice blends are and that they'll want to have them all.  With a U.S. launching pad, we believe the sky is the limit for this company.  People are already lining up to join."

The Your Inspiration At Home U.S. headquarters is located in CVSL's 180,000 square foot office building just outside Newark, Ohio.  Attending today's ribbon-cutting in addition to Ms. Walters were members of the company's sales field leadership as well as members of the Australian staff.

"Today we have planted our flag in the North American market.  We are another step closer to accomplishing our strategy of being the world's provider of premier hand-blended spice blends," said Ms. Walters.  "Now we have a home here and we're eager to introduce ourselves to every person and every family, to show them how wonderful truly hand-crafted spice blends taste and how they can transform any food." 

"Now is the time for people who want to build a business with us to get in on this launch and create something exciting.  We just had our best sales and recruiting month ever and we expect very good things in this new market we're entering, based on the large number of people who have already contacted us asking to join our sales force. This is the time when leaders can really make an impact for themselves," added Ms. Walters. 

At today's ribbon-cutting was founder Steve Magarry, as well as Sue Arntson, the company's first Founding Leader in the USA.

Sales force leaders from Australia who participated in today's ribbon-cutting included: Malissa Roberts, Infinity Director and the company's first Founding Leader, with over $2 million in organization sales; Kelli Saunderson, Executive Director; Trish Winner, Platinum Director; Gina Moore, Platinum Director; and Narelle Cambourn, Platinum Director in Qualification.  All are incentive trip earners.  Corporate staff from Australia included Terri Cave, Executive Project Manager and Kylie Burnett, Chief Operating Officer.

Your Inspiration At Home will maintain its administrative and customer service office in Ohio and will blend and package its spices at a 600,000 square foot, state-of-the-art CVSL facility in Sherman, Texas. 

The line includes award-winning gourmet seasonings; dip mixes; herb, nut and spice mixtures; oils and vinegars; meat rubs; salt dusts and chocolate powder blends.  Its web site is www.yourinspirationathome.com.au

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors, including the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012 and those discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations.  Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

Media Contact:  Russell Mack (rmack@cvsl.us.com
Investor Relations Contact:  Scott Pumper (scottp@cvsl.us.com)

Web site: www.cvsl.us.com 

SOURCE CVSL Inc.



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