SINGAPORE, Sept. 26, 2016 /PRNewswire/ -- Y&R took home top accolades at the 2016 Spikes Asia Festival of Creativity, winning two Grand Prix awards for its much-lauded Burger King "McWhopper" campaign. In all, Y&R swept the awards winning a total of 11 Gold, 11 Silver, 17 Bronze metals. The network's outstanding performance earned an overall second place network ranking at the festival.
Continuing its winning streak this year, Y&R New Zealand took home two Grand Prix in Direct and Print & Publishing categories for Burger King's "McWhopper." The campaign, which began with a print ad in The New York Times and The Chicago Tribune, proposed to unite competing brands McDonalds and Burger King on Peace Day by launching a limited "McWhopper" product. It quickly caught viral global attention, reaching nearly 8.9 billion media impressions and $138 million in earned media, as well as widespread consumer participation across YouTube and other social channels. The campaign went on to be the most awarded work this year, winning a total of 15 metals including seven Gold, four Silver and two Bronze.
"We are very proud of our network for bringing home two Grand Prix, and showing an incredible performance across so many categories and markets last night," said Tony Granger, Y&R Global Chief Creative Officer. "This has been a tremendous year for us, and we are thrilled to be recognized for the high-caliber work Y&R is delivering for our clients within the region and across our global network."
Y&R's metal tally also included Gold in Media as well as Silver and two Bronze awards for GPY&R Brisbane and their Australian Road Safety Foundation "Lifesaving Stickers" campaign. Y&R Shanghai proudly took home Gold in Print & Outdoor Craft, as well as three Silver and a Bronze in numerous categories for its Samaritans work. Additional highlights included Gold in Outdoor for Monday Bangkok and its work with Dutch Mill Co., as well as Silver and two Bronze awards awarded to Rediffusion's "Dipper Condoms" campaign with Tata Motors.
Y&R is one of the most iconic global marketing communications companies in the world. We operate as a Global Boutique, connecting deep local insights with strategies and objectives that transcend borders. United by a global infrastructure and market-leading tools and technology, Y&R clients have access to top talent and resources from 189 offices in 93 countries around the world.
Y&R has led breakthrough campaigns for clients that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive, Danone, Dell, Telefonica and Xerox, among many others.
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