CAMBRIDGE, Mass., June 10, 2014 /PRNewswire/ -- ZAIUS, creators of an engagement platform that enables companies to optimize consumer experiences across channels, today announced it has closed a $6.3 million Series A investment from David Skok of Matrix Partners and other investors.
Zaius, headquartered in Cambridge, MA, was founded by software industry veterans from Netezza, Endeca and LogMeIn with experience building enterprise customer experience solutions that have helped thousands of companies convert data into action. Zaius is a game changing solution for organizations with large customer bases who need an easier way to capture, analyze and act on customer data in real time.
"People experience the impersonal and off-target communication from companies every day. Companies look at fragmented customer data and know they could dramatically improve their offerings if they could just stitch the data together. Zaius exists to re-humanize the relationship between customers and brands," said Philip Wickline, CEO of Zaius. "David Skok and Matrix Partners understand the potential. It's great to have their experience and support."
"The Zaius team is addressing a critical problem for B2C companies and taking a comprehensive approach. With Philip's experience at Endeca and Hadapt, and with Spencer's big data expertise coming from Netezza, I'm confident that they will be able to solve this difficult problem at Zaius," said David Skok, General Partner at Matrix Partners. "Most brands can't afford to purchase the infrastructure and hire the kind of talent necessary to build this kind of capability in-house. Any company engaging consumers across multiple channels will benefit from Zaius."
Joining the Zaius board is Ray Tacoma, a veteran analytics and software executive from industry-leading organizations including Netezza, MicroStrategy, FileNet, and Oracle.
"One of the key reasons for Netezza's success was the strength and cohesiveness of the leadership team," said Ray Tacoma. "Zaius has assembled exactly the right team to convert a challenging technical problem into a powerful and effective service."
"Marketers are in a difficult position. They have a large set of great tools to use, such as remarketing, personalization and directed content to name a few. Tools used incorrectly or inconsistently can deliver negative experiences," said Spencer Pingry, CTO of Zaius. "Zaius will enable marketers to better understand the customer to improve the success of all these tools and therefore improve the customer experience."
To learn more about Zaius, please visit the company's website www.zaius.com.
Zaius delivers digital intuition to optimize consumer experiences across channels. The company's technology simplifies the capture, analysis and action on customer data in real time. The company was founded in 2012 and is backed by Matrix Partners. For more information, please visit www.zaius.com.
About Matrix Partners
Matrix Partners is a premier venture capital firm that has generated outstanding returns for over three decades. The firm has delivered several of the industry's top performing funds of all time. Matrix Partners has offices in Waltham, MA; New York, NY; Palo Alto, CA; Mumbai, India; and Beijing and Shanghai, China. The firm has been fortunate to have invested in game-changing, industry-leading businesses such as Apple Computer, Sandisk, Veritas, Sycamore Networks, Phone.com, Starent Networks, JBoss and Gilt Groupe. Find out more at www.matrixpartners.com.