ZENS Launches First Qi Wireless Charging Apple iPhone Products in China With Channel Partners

BEIJING, Dec. 15, 2011 /PRNewswire-Asia/ -- ZENS, the First European brand supporting the global Qi wireless charging standard, today announced its launch of the first Qi Apple iPhone products in China.

(Logo: http://photos.prnewswire.com/prnh/20111215/CN23326 )

"ZENS has always been committed to changing our lives with innovative thinking and technologies. China is the largest mobile terminal market in the world. ZENS will provide the top-quality Qi wireless charging experience to Chinese customers," said Global Sales Director Johan Plasmans.

ZENS -- Pioneer of the Qi Standard

Qi, the global standard for wireless charging, allows devices to be charged just by placing them on any Qi charging surface without connecting cords or wires. Qi offers simplicity, convenience, and flexibility by ensuring wireless charging interoperability between any Qi-enabled device and any Qi charger, regardless of manufacturer or brand.

Just like Bluetooth® set the standard for exchanging data over short distances or Wi-Fi™ set the standard for wireless networking, Qi sets the standard for wireless charging. Compatibility between all Qi products is assured when you see the Qi logo.

As one of the pioneers of the Qi global standard, ZENS is not only the first company that supports universal wireless charging in Europe, Zens is also the first international brand that launched Qi certified products in China.

At the ZENS Qi product launch in Beijing, Camille Tang, Chair of Wireless Power Consortium's Promotion Work Group and President, ConvenientPower Group said, "China and ZENS both take a significant step towards the 'intelligent' wireless lifestyle in China with this Qi launch.

First came wireless communications with the mobile phone. Then came wireless data with WiFi. Qi wireless power charging completes this wireless circle for battery'ing up, anywhere, everywhere in the Qi ecosystem.

Qi wireless charging is in 60 locations in Japan with NTT Docomo recently announcing plans to expand this to 126 locations by end of December 2011. Qi wireless charging is expected to be in most mobile phones in Japan within three years. In Europe and America, Qi wireless charging products are already available in the market. In 3 years, the next generation will look back in wonder at this quaint ritual of ours where we connect up wires and carry around all different chargers for different devices and ask, "Did you really do that?"

The first international manufacturer of Qi-certified wireless charging products in China, ZENS has built a professional sales team and channel partners, targeting consumers through the B2C online shopping mall 360buy.com and hundreds of Apple authorized retailers. Product experience centers have been established at well-known coffee shops in Beijing and other locations.

ZENS -- Dedicated to the China Market

Data released by International Telecommunication Union shows a total of 895 million mobile phones in China, the world's largest mobile phone market and a huge potential market for wireless charging technology.

Johan Plasmans said, "China, one of the world's largest mobile terminal markets, is a huge market opportunity for us. ZENS actually planned to enter China sometime ago so our team and channels is scaling rapidly here. ZENS' entry as the first in Qi Apple iPhone products in China enables Chinese consumers to experience the magical simplicity and convenience of the most advanced Qi wireless charging technology."

ZENS introduced 1-device Qi wireless chargers, which charge one mobile phone, and 2-device Qi wireless chargers which charge two mobile phones at the same time. It also launched an ultra-thin Qi Apple iPhone4 sleeve offering users a cool design for a protective sleeve with simple, convenient "drop-and-charge" wireless power charging.

About Qi and the Wireless Power Consortium

Established 17 December 2008, the Wireless Power Consortium's mission is to establish Qi as the global standard for powering rechargeable electronic products. The 106 members of WPC include industry leaders in mobile phones, consumer electronics, batteries, semiconductors, components, wireless power technology and infrastructure such as wireless operators, furniture and automotive parts companies. Qi products are available in the United States, Asia, and Europe.

Qi is pronounced "chee" and means "vital energy".

About ZENS

ZENS is a young and innovative enterprise located in Eindhoven which is the technology center of Europe where a number of revolutionary products and technologies have been developed such as CD and Blu-ray. Products that ZENS develops, produces and sells not only are functionally complete, but also create a more convenient life for consumers. As the first European company to sell wireless charging products certified by Qi, ZENS has seen the prospects of inductive charging and become a great supporter of this standard. Innovation and design are the cores of all ZENS products. www.makezens.com, www.makezens.com.cn

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.

SOURCE ZENS