Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report for Second Straight Year

NEW YORK, April 21, 2015 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, announced today that it has once again been included in Gartner Inc.'s annual "Magic Quadrant for Multichannel Campaign Management" report, published April 15, 2015.  The Company believes inclusion in the Magic Quadrant re-affirms its unique approach to data-driven marketing across the customer lifecycle. 

This honor comes in the wake of Zeta's selection as a Gold Award Winner by the Relevancy Ring and recognition as a top three marketing platform by Red Pill.

Named one of the 50 most promising private companies by Forbes in 2014, Zeta has invested heavily in its platform to bring sophisticated marketers the data, tools and technology they require to compete and win in an increasingly complex environment. 

"We are delighted to be included in the Gartner report.  This is a wonderful recognition for the hard work our team puts in every day to help our clients win in the marketplace," said David A. Steinberg, Zeta Interactive co-founder and CEO. "We believe that Gartner has highlighted Zeta's winning solution for Fortune 500 and middle market CMOs and our unique approach to multi-channel marketing automation across the entire customer lifecycle.  Our platform combined with our massive 350 million+ record database gives us an unmatched solution to help sophisticated marketers acquire, engage and retain customers."

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Zeta Interactive:

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors.

The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 600 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, with additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Middlesbrough and Bristol, UK.

SOURCE Zeta Interactive