Zillow Acquires Postlets, an Online Listing Creation and Distribution Platform

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Apr 11, 2011, 01:00 ET

SEATTLE, April 11, 2011 /PRNewswire/ -- Zillow, Inc., which operates real estate website Zillow.com®, Zillow® Mortgage Marketplace, and the leading mobile real estate platform, today announced the acquisition of Postlets™, a leading online real estate listing creation and distribution platform. Postlets enables individual real estate agents, property managers and landlords to create listings and send them to 13 real estate and social media websites.

Founded in 2005, Postlets has more than 500,000 registered users, who currently use Postlets to distribute more than 350,000 for-sale and for-rent listings across the country. As part of the acquisition, Postlets co-founders Asher Matsuda and Raymond Chen have joined Zillow as full-time employees. Postlets will continue to send listings to its current distribution partners.

"Postlets is a terrific tool for agents, property managers and landlords to promote their listings and manage their online presence," said Spencer Rascoff, Zillow CEO. "We are very excited to have the Postlets brand and its talented founders join our team."

About Zillow®, Inc.

Zillow is a real estate marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace and Zillow Mobile. Zillow launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, and Zillow has since added homes for sale, homes for rent, Rent Zestimates and a directory of real estate and lending professionals. One of the most-visited U.S. real estate brands, with 19.4 million unique visitors in March 2011, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing. The company is headquartered in Seattle.