NEW YORK, May 2, 2012 /PRNewswire/ -- Approximately 99% of the men's underwear sold in America comes from China, Indonesia, Thailand and Vietnam. Flint and Tinder: Rugged yet Refined Men's Basics, Made in America launched a Kickstarter campaign to fix that, make a better product, and save a 100 year-old family owned factory all in one felled swoop. Seven days later (and with 3 weeks to go), it's the most highly funded fashion Kickstarter of all time!
The project began when Jake Bronstein, a New York-based entrapanuer, went to Macy's to buy underwear. "I was looking at the tags, trying to find the right pair," Bronstein explains, "when I realized that not one of the brands they carry comes from America." Turns out, the problem is industry wide; Of the top 50 brands currently making men's underwear, only one actually manufactures here, but it's not what you'd call a "premium" poduct.
What came next was months of work—no U.S. factories are currently equipped to make the product Bronstein had in mind. When he stumbled upon a solar-powered factory, set-up to make high-end T-shirts, that had been hard hit during the economic slowdown, he knew he'd found a partner.
"It wasn't difficult convincing them that making underwear could turn things around. The question was, would anyone be willing to pay a bit more for American underwear than it's Chinese competitors?" So far, the secret of their success is simple: "We're not asking people to buy something because it's made in America. We're making a better product, using only the best materials (Supima cotton grown in California, custom elastic from Florida, etc.), and oh, by the way, it's made in America!" Of course, it doesn't hurt anything that for each 1,000 pairs sold, one sustainable job has to be added back at the factory.
The response has been staggering. 10,000 pairs sold in the first week.
Investors have been flooding Bronstein's and the factory's inbox.
"We've even heard from a certain upscale retailer whose name shall remain nameless until the deal is finalized," Bronstein says with a wink.
The rest of America however, is already sold.
For more info or to see a video of the factory in action, go to FLINT-AND-TINDER.com.
Flint And Tinder
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SOURCE Flint and Tinder