Equifax Launches New Monitoring Product With Cash and Product Giveaways

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Sep 13, 2010, 05:02 ET

ATLANTA, Sept. 13 /PRNewswire/ -- Equifax (NYSE: EFX), a trusted name in credit reporting for more than 100 years, today announced the launch of its latest monitoring product Equifax Complete™. Equifax Complete subscribers can get a complete picture of how lenders view them with access to a comprehensive snapshot of their credit history, including three credit scores, three credit reports and daily credit monitoring from all three nationwide credit reporting agencies.

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The oldest of the three nationwide credit reporting agencies introduced its Equifax Complete product with a campaign largely focused on direct engagement with consumers. "We want to impress upon consumers the importance of having a complete view of their credit -- knowing what lenders know about them -- and also give them an opportunity to interact with our brand and the product outside of the traditional online retail channel," says Trey Loughran, President of Equifax's direct-to-consumer business unit, Equifax Personal Information Solutions. Equifax's engagement efforts include a World Series sweepstakes, online Equifax branded games, and a user generated content component to be featured on its Equifax Facebook page.

Consumers can visit www.equifax.com/complete for chances to enter, play and win tickets to the World Series for them and three friends, a $3,000 cash giveaway or just have a little fun trying to beat their high score on an Equifax online game.

Entrants in The Complete #3 World Series® Sweepstakes presented by Equifax® can weigh in, during the playoffs, on which player should be the MVH -- most valuable hitter -- for a chance to win 4 tickets to the 2010 World Series. Equifax Complete™ Your Adventure Facebook Contest entrants can enter to win $3,000 cash and a three-year Equifax Complete subscription by submitting a photo and 100-word essay describing how they would use the cash to complete their next big adventure.

Equifax Complete provides subscribers with a comprehensive look at their credit picture and the factors that impact their credit scores with access to:

3 Credit Scores, one score from each of three nationwide credit reporting agencies
3 Credit Reports, one report from each of the three nationwide credit reporting agencies
3-Bureau Credit Monitoring of all three credit files
Interactive Score Estimator™, to simulate changes to all three credit scores at once
Unlimited access to Equifax Scores and Reports
Automatic Fraud Alert™ feature+ to automatically renew an initial 90-day Equifax fraud alert request
$1 million in identity theft insurance++

Equifax Complete is a part of Equifax's suite of products designed to help consumers understand their credit, protect their identity, pay down their debt and maximize their financial well-being. For more information about Equifax Complete, visit www.equifax.com. Or enter to win cash prizes, FREE Equifax Complete product giveaways, or tickets to the World Series at www.equifax.com/complete.

No purchase necessary. Void where prohibited. The Complete #3 World Series® Sweepstakes presented by Equifax® (the "Sweepstakes") and the Equifax Complete Your Adventure Facebook Contest ("the Contest") are open to legal residents of the 50 U.S. & D.C. 18 & older. Sweepstakes begins 12:00:01 a.m. ET on 9/07/2010 & ends 11:59:00 p.m. ET on 10/15/2010. Contest begins September 13, 2010 at 10:45:00 a.m. ET & ends 11:59:00 p.m. on October 22, 2010. For terms and conditions, which govern, visit www.equifax.com/complete.

About Equifax Inc. (www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, employment and income verification and human resources business process outsourcing services, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, HR/payroll services, and much more. We empower individual consumers to understand their personal credit information, protect their identity and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

+ The Automatic Fraud Alerts feature is made available to consumers by Equifax Information Services, LLC and fulfilled on its behalf by Equifax Consumer Services, LLC.

++ Insurance underwritten by member companies of American International Group, Inc. The description herein is a summary only. It does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for complete details of coverage and exclusions.

Learn more about Equifax Complete!

SOURCE Equifax Inc.