Genworth Announces Partnership with Maria Shriver and Unveils "Conversations That Matter: Maria Shriver and Rob Lowe"

Learn how Genworth is encouraging families to have "the talk" around long term care planning this holiday with help from Maria Shriver and Rob Lowe

Dec 17, 2014, 10:00 ET from Genworth Financial, Inc.

RICHMOND, Va., Dec. 17, 2014 /PRNewswire/ -- On the heels of its Let's Talk Tour and recent unveiling of the Genworth R70 Age Simulation Suit, Genworth Financial, Inc. (NYSE: GNW), announced a partnership today with award-winning journalist and producer, New York Times best-selling author and activist for social change and equality, Maria Shriver.

The company also released the first "Conversations That Matter: Maria Shriver and Rob Lowe," an educational video series, which is the first piece of content created from the partnership. In the first video, Maria Shriver and longtime friend, actor Rob Lowe, sit down to discuss the impact of aging in America and the importance of raising awareness around long term care planning. Maria and Rob's personal caregiving experiences speak to the importance of the subject matter and encourage viewers to talk about long term care with their family and friends.

Conversations Around Long Term Care Planning

"Having your loved ones under one roof during the holiday season is the perfect time to start talking about long term care planning," says Tom McInerney, Genworth's President and CEO. "We are honored that Maria Shriver, a respected journalist and thought-leader who's used her voice to champion and advocate for Alzheimer's and caregivers across the nation, is partnering with us. She is known for creating conversations and initiatives around pressing critical and societal issues that impact men and women. We're thrilled that she will join us and use her voice in helping to encourage Americans to have important conversations about how they want to age."

In addition to participating in "Conversations That Matter: Maria Shriver and Rob Lowe," MariaShriver.com will host several pieces of content which will be presented by Genworth.

"We are increasingly becoming a caregiving nation, with 10,000 Baby Boomers turning 65 per day,"1 says Maria Shriver. "I'm happy to partner with Genworth to initiate and ignite conversations between families and across generations about care needs and expectations. These are important conversations and realities that affect both men and women and there is no better time to talk about them than now."

To view the video, please visit Genworth's YouTube channel or MariaShriver.com.

About Genworth

Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company committed to helping families become more financially secure, self-reliant and prepared for the future. Genworth has leadership positions in long term care insurance and mortgage insurance and competitive offerings in life insurance and fixed annuities that assist consumers in solving their insurance, retirement and home ownership needs.

Genworth operates through three divisions: U.S. Life Insurance, which includes life insurance, long term care insurance and fixed annuities; Global Mortgage Insurance, containing U.S. Mortgage Insurance and International Mortgage Insurance segments; and the Corporate and Other division, which includes the International Protection and Runoff segments. Products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth, headquartered in Richmond, Virginia, traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com. From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of genworth.com. From time to time, Genworth's publicly traded subsidiaries, Genworth MI Canada Inc. and

Genworth Mortgage Insurance Australia Limited separately release financial and other information about their operations. This information can be found at http://www.genworth.com.au and http://genworth.ca.

1http://www.pewresearch.org/daily-number/baby-boomers-retire/

SOURCE Genworth Financial, Inc.



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