At the Beginning of Holiday Buying -- And Giving -- Season

CAMBRIDGE, Mass., Dec. 8, 2010 /PRNewswire/ -- Historic Harvard Square in Cambridge, Massachusetts plays host every day in December to the World's Largest Wallet, freshly crowned by Guinness World Records.  More than just a simple celebration to kick off the holiday shopping season, the 21'x10' wallet is also a unique fund-raising vehicle to remind holiday shoppers to help the poor and needy.

Cambridge, Mass.-based walletiers Big Skinny, makers of the world's thinnest wallets that solve the top 5 wallet problems, created the giant wallet as a unique way to raise funds for more than eleven non-profit partner organizations such as the Harvard Square Homeless Shelter, PATS Kids, Salvation Army etc. Each has a wallet pocket and their representatives stand at the wallet every day in December increasing awareness and growing donations. Visitors can also donate online to the non-profit of their choice at www.bigskinny.net.

Also, the Big Skinny website streams live video of the wallet. Over 10,000 viewers have already watched the passionate dedication of the non-profits and charities braving winter weather in Harvard Square to help the poor and needy.

Big Skinny owner Kiril Stefan Alexandrov previously co-founded two non-profits before taking on the challenge of manufacturing the world's thinnest wallets and is keenly aware of the challenges of fundraising. Big Skinny creative director Catherine Alexandrov spent hundreds of production hours constructing the wallet in her Cambridge office.

"The wallet is a perfect counterpoint to the commercialism of this season," said Alexandrov. "Our hope is that our big crimson wallet urges folks to open their wallets to help address the needs of the underserved community."

Wallets are the most frequently given gift at the holidays, and this year the record-setting Big Skinny wallet encourages giving meaningful gifts to those that really need help.

About Big Skinny

Since 2005, Big Skinny has been producing the world's thinnest wallets that solve the top 5 wallet problems. Big Skinny's proprietary, ultra-thin nylon micro-fiber and top grain leather along with unique designs results in a 50+% reduction in wallet size even when stuffed with all your cards, cash, & paper. Big Skinny will present the World's Largest Wallet as an annual fund raising tradition. B-roll video footage for the media is available at http://www.bigskinny.net/press-broll1.html or upon request.

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