Jiang Wen's Gone with the Bullets Scores Strong IMAX® Launch At Chinese Box Office With Estimated $4.2 Million

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Dec 24, 2014, 09:20 ET

SANTA MONICA, Calif., Dec. 24, 2014 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced that Gone with the Bullets, esteemed Chinese director Jiang Wen's follow-up to 2010 local blockbuster Let the Bullets Fly, scored $4.2 million on 185 IMAX screens, making it one of the largest-ever opening weekends for a Chinese IMAX DMR^® (Digital Re-mastered) film.

Gone with the Bullets, from Beijing Buyilehu Film & Culture Co. Ltd., began its record IMAX debut in China with an opening-day gross of $1.2 million, the highest IMAX opening for a locally produced film ever in that country. The film also earned nearly $250,000 in midnight grosses. The record opening launch in IMAX is especially notable considering it falls outside the highly lucrative Chinese New Year period.

Moreover, in anticipation of the Chinese release of Gone with the Bullets, IMAX opened more than 20 new screens on the mainland.

"We congratulate our partners at Buyilehu Film & Culture and director Jiang Wen for making such a creative and successful follow-up to the blockbuster, Let the Bullets Fly," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We're excited to have been part of this record-setting launch and thrilled that Chinese movie-goers chose to see Gone with the Bullets in the most immersive way possible in IMAX theatres."

The IMAX® 3D release of Gone with the Bullets will be digitally re-mastered into the image and sound quality of The IMAX Experience^® with proprietary IMAX DMR^® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About IMAX China
IMAX China is a wholly-owned subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2014, there were 880 IMAX theaters (751 commercial multiplexes, 19 commercial destinations and 110 institutions) in 60 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

Media:
IMAX Corporation - New York
Ann Sommerlath
212-821-0155
[email protected]
Entertainment Media:
Principal Communications Group - Los Angeles
Melissa Zukerman/Paul Pflug
323-658-1555
[email protected]
[email protected]