"In 2015 the global home appliances industry faced more challenges, and Midea was able to fly upwind by adhering to the strategy of developing cutting-edge products, improving efficiency and emphasizing global operations." said Andy Gu, Vice President at Midea Group.
Midea has invested USD3 billion in research and development over the past five years and now operates R&D institutes in China, the United States, Japan, Germany, Italy and Singapore, integrating global resources to drive technological breakthroughs. This is in addition to an USD 1.04 billion investment in improving automation which has resulted in an average current automation ratio of 17 percent.
So far in 2016, Midea has acquired Toshiba's home appliance business, and is in the process of acquiring German industrial robotics group Kuka AG and Italian air-conditioning manufacturer Clivet. Midea's global strategy is to switch from traditional product exportation from China to operating locally in key markets.
Midea's global platform now operates more than 200 subsidiaries and 9 strategic business units, and the company runs seven full-scale operations covering R&D, manufacturing and sales in 6 countries including Vietnam, India, Belarus, Egypt, Brazil and Argentina. Midea products are sold in more than 200 countries and regions worldwide.
The company also landed several high-profile projects in 2015, including winning the bid to install central air-conditioning in the stadiums for sports games in Brazil.
"Midea is dedicated to helping people rediscover what home means, in a surprisingly friendly way," said Brando Brandstaeter, Head of Brand & Communication of Midea International Business. "In the future, Midea will become a conglomerate focused on smart home appliances and intelligent manufacturing."
Established in 1968, Midea (SZ:000333) is a publicly listed company that offers one of the most comprehensive ranges in the home appliance industry. Midea specializes in air treatment (HVAC for B2B and B2C), refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting. Headquartered in China, Midea currently operates with over 100,000 employees in more than 200 countries and 21 production facilities worldwide. Midea is the world No.1 brand of air-treatment products and world's largest producer of major appliances.* The company also landed several high-profile projects in 2015, including winning the bid to install central air-conditioning in the stadiums for sports games in Brazil.
For more information, visit Midea at www.midea.com and www.midea.com/global
*Euromonitor International Limited; Consumer Appliances 16ed
For Media Enquiries:
Shine Lee – Public Relations Manager
Brando Brandstaeter – Head of Brand & Communication
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SOURCE Midea Group