Mobile Health Engagement Strategies (MHES) Raises Growth Capital from Fulcrum Equity Partners

ATLANTA, Dec. 3, 2014 /PRNewswire/ -- Mobile Health Engagement Strategies, LLC (MHES), a leading provider of mobile health engagement solutions to life science companies as well as payor and provider organizations, announced today that it has secured a growth capital investment from Atlanta-based Fulcrum Equity Partners, which closed on June 2. The new financing will enable MHES to expand its current operating infrastructure and establish other key business relationships necessary to fulfill existing and future client obligations.

"We're extremely excited by the opportunity to partner with Fulcrum," said MHES CEO Sharon "Shae" McBride. "We chose them as a strategic partner for their vast experience and proven track record in both healthcare and information technology. This partnership will assist us in executing our short and long-term objectives that have been developed specifically to capitalize on the opportunity to deliver mobile-based engagement solutions to all sectors of the healthcare industry."

Formed in 2014, MHES is the parent company of NSITE and Remedium, which operate as distinct business units. NSITE provides a first of its kind, scalable and therapeutic-category diverse mobile solution that creates unique educational media channels designed to engage and retain an ongoing connection for clients with targeted healthcare providers (HCPs). Remedium focuses on payor and provider organizations, using the same mobile platform to communicate with members to improve health outcomes and manage medical spend.

"Today's healthcare environment demands that all stakeholders take a vested interest in better health outcomes. With an emphasis on active involvement and shared accountability, our solution gives healthcare providers, patients, payors and pharmaceutical manufacturers the ability to communicate and evaluate medical information on their terms and in formats that appeal to them," said Kurt Janson, Chief Business Officer at MHES. "Our proprietary programs provide direct connections with targeted audiences and are capable of being tactically integrated into our clients' existing communications plans, marketing initiatives and educational activities."

"We are pleased to be backing a proven management team that we've known for 20 years," said Fulcrum Partner Jeff Muir. "They have deep healthcare experience and extensive relationships with the physician community, top pharmaceutical companies and payor organizations. MHES has developed exciting new solutions to address unmet needs—creating, in our opinion, an extraordinary opportunity that should scale rapidly."

About MHES

MHES is comprised of NSITE and Remedium, which operate as separate business units. NSITE partners with life science marketing teams to develop and execute mobile strategies and tactics that center on the effective delivery of new and/or existing on-label content designed to educate and support a brand's clinical utility and position throughout its lifecycle. Using the same platform, Remedium partners with payors and providers to deliver custom programs that improve outcomes and lower costs. To learn more, please visit www.mhestrategies.com.   

About Fulcrum Equity Partners

Fulcrum Equity Partners, based in Atlanta, GA, manages over $140 million and is actively seeking opportunities to invest in rapidly growing companies. Fulcrum initially invests $1 million - $10 million and will consider investments in a wide variety of industries with an emphasis on information technology, healthcare and technology enabled operating companies. Fulcrum provides financing to meet a wide range of needs including internal growth initiatives, acquisitions, divestures, shareholder liquidity and recapitalizations. The partners have significant operating experience as well as backgrounds in venture capital, mezzanine financing, accounting, law, investment banking and strategy consulting. To learn more, please visit www.fulcrumep.com.

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SOURCE Fulcrum Equity Partners

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