PureCircle Launches New High Purity Stevia Product At Health Ingredients Europe - Sigma-D

AMSTERDAM, Dec. 3, 2014 /PRNewswire/ -- Born from PureCircle's highly successful Stevia 3.0™ platform, Sigma-D is the latest PureCircle stevia product to be launched by the leading global producer and marketer of high-quality stevia products. Sigma-D is targeted specifically at successful sugar reduction within the dairy category, performing at parity to sugar on key attributes while providing superior taste performance.

Stevia adoption rates have been on the rise in recent years, and many manufacturers are now realizing the opportunity to offer mid-calorie products to their consumers with natural origin sweetness.

Sigma-D is a response to this continuing trend and designed to unlock the dairy category, which has traditionally presented more complex challenges for formulators looking to reduce sugar while maintaining texture, indulgence and mouth feel. The new, high purity product provides a combination of steviol glycosides to optimize taste and has been developed through PureCircle's well-established experimental design and predictive modelling capabilities.

"PureCircle's highly successful Stevia 3.0™ approach is leading the industry and the latest developments have led to Matrix Solutions that can bring category specific benefits," said John Martin, PureCircle's Global Director of Technical Development and Innovation. "What works in a carbonated soft drink is not necessarily going to be the right solution for an acidified or sweet dairy product. By understanding the sensory contribution of the different glycosides and how they interact in different product matrixes we can help select the best solution for the formulation goal and the result is continued innovation within our proprietary portfolio of high purity stevia sweeteners."

Sigma-D will be the first category specific launch from the PureCircle innovation pipeline.

About PureCircle

PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. The company is a driving force behind moving stevia from a niche ingredient to mainstream, global acceptance, and is changing the conversation around sweet. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. It was incorporated into PureCircle Limited in 2007. PureCircle's shares are traded on the LSE AIM index. For more information, visit: www.purecircle.com.

Contact: Rachel Quenzer
PureCircle, Commercial Division
Global Communications Manager
Email: [email protected]
Phone: +1-630-378-2191

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SOURCE PureCircle