Find insights tailored to your role
  • BLOG POST

    Grammar Hammer: Passed vs. Past

    Do you struggle with distinguishing between “past” and “passed” in your writing? PR Newswire’s Grammar Hammer looks at the different meanings of each word and shares tips on how to remember to use them properly.

  • BLOG POST

    Blogging Metrics to Help You Validate and Improve Your Content Marketing

    When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.

  • BLOG POST

    Influencer Insights: Media Moves and Intel for the Week of July 27

    PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a Q&A with a courts and crime reporter at The Morning Call.

  • BLOG POST

    Using Analogies in Your Content Marketing is Like…

    Stuck on a particular piece of content? Using analogies in your writing can be an easy fix. Here are the top reasons marketers should consider including analogies in their content creation mix.

  • WEBINAR

    Why Content Marketing’s Really a Question of Marketing Your Content

    Why Content Marketing's Really a Question of Marketing Your Content This...

  • WEBINAR

    Crisis Communications Planning in the Social Media Age

    Crisis Communications Planning in the Social Media Age Dealing with a crisis...

  • MEDIA MOVES

    PR Newswire Media Moves: July 27, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: July 20, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • WHITE PAPER

    How Buyer 2.0 Affects Communication & Demand Generation Strategies

    Speed and agility are essential to understanding—and converting—today’s buyers. Buyer 2.0—the better informed, more inquisitive customer—is both impatient and skeptical. Buyer 2.0 wants immediate, trust­worthy, easily accessible answers to questions about products and services, not an Alice-in-Wonderland trip down a website sales funnel. How Buyer 2.0 Affects Communication & Demand Generation Strategies discusses: - Adapting your communications style to the new buyer behaviors - Content marketing and distribution strategy for Buyer 2.0 - Demand-driven PR and the digital tools you will need to use Outbound isn’t dead but it can no longer be relied on. And inbound needs all the help it can get in a crowded market.

  • MEDIA MOVES

    PR Newswire Media Moves: July 13, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: July 6, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: June 29, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • ON DEMAND WEBINAR

    Brand Monitoring: Delivering Actionable Business Intelligence to the C-Suite

    Brand Monitoring: Delivering Actionable Business Intelligence to the C-Suite...

  • MEDIA MOVES

    PR Newswire Media Moves: June 22, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: June 15, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: June 8, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: June 1, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire Media Moves: May 26, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • WHITE PAPER

    The Earned Media Domino Effect

    Earned media is an integral piece of the communications mix for every organization. From traditional media coverage to earned influencer media on social channels, earned media plays a key role in building your brand’s credibility, creating buzz and driving sales. In today’s multiplatform media landscape, optimizing your earned media outreach can lead to a domino effect—today it’s easy for one piece of coverage to earn more media. The Earned Media Domino Effect discusses: - FOMO -- The Fear of Missing Out - Ensuring your pitch is multichannel - Using earned media as content With a coordinated content strategy, your earned, owned and paid media will “domino” into the coverage and conversations that drive awareness and visibility for your brand in the marketplace.

  • WHITE PAPER

    Matching Measurement to Medium: Press Release Metrics across Channels

    PR and corporate communications professionals have a lot of channels—social, newswire, web pages, emails, etc.—to analyze when determining the success of their press releases. For most releases, PR pros are utilizing each channel as part of an overall content distribution strategy. An increasingly relevant trend, turned best practice, is measuring strategic goals by channel. Matching Measurement to Medium: Press Release Metrics across Channels discusses: - The goals you should set for each communications channel - Continuous measurement of the metrics that matter - Connecting your communications goals to real results and revenue Measuring impact is a crucial part of your content distribu­tion strategy. By applying these tips to your measurement efforts you can help the success of future releases and speak to the ben­efits PR has on accomplishing impact goals.

  • WHITE PAPER

    How to Handle Tough Questions from the Media

    Nothing creates media excitement like a crisis, so chances are if you’re facing a media scrum or hosting a press conference, some­thing big is going on. This is not the time to put an inexperienced or unprepared spokesperson in front of a microphone. Hopefully you’re reading this article before you need it—because like every important skill, this one requires preparation. How to Handle Tough Questions from the Media discusses: - Preparing for the worst, and staying on point - The things you need to remember about communicating with the media during a crisis - The steps to take before your interview Cameras and questions can be intimidating, but learning to work well with the media in any circumstance can be an unbeatable opportunity to showcase your leadership and promote your brand.

  • WHITE PAPER

    Relationships & Discoverability: Earning More Media for Your Clients

    Content in all its forms—white papers, webinars, blog posts, speeches, tweets, mobile apps—is an essential way to communi­cate the value of your clients’ brands to customers and prospects. But have you considered whether you are delivering the max­imum value out of these content efforts? As you develop content for your clients, don’t lose sight of the fact that there are more opportunities to earn media with the stories, messages and content that you produce as part of your clients’ campaigns. Relationships & Discoverability: Earning More Media for Your Clients discusses: - Building relationships within a changing media landscape - Driving content discoverability beyond SEO and paid programs - Content creation, content curation and expanding your content reach Though the value of earned media was difficult to measure in the past, con­necting your clients’ campaigns to online interactions will prove you’ve strengthened your client’s credibility in the marketplace and demonstrate that you helped grow revenue.

  • WHITE PAPER

    PR & Demand Generation: PR's Big Data Opportunity

    It is becoming easier every day for people to access the kind of information that allows them to make purchasing decisions without the help of a salesperson—or at least significantly delay when they will reach out to a brand. Every online interaction creates data that can be used to drive insights that fuel both PR and demand generation—and ultimately achieve your clients’ business goals. PR & Demand Generation: PR’s Big Data Opportunity discusses: - The different types of data you can collect about your prospects, where to get it and what it means - Leveraging the data you collect to prove performance - Working with clients early in the game to ensure you both capture the data you need Data is the key to bridging the gap in perceptions between what you’re doing and your clients’ bottom line. By reframing discussions using data-driven insights that align with your clients goals and KPIs, you have an opportunity to not only demonstrate the value that you provide, but also position your­self as a strategic partner capable of driving ROI.

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