• BLOG POST

    Content We Love: Lands’ End Launches “Lands’ Friendly” Campaign on Earth Day #IAMLANDSFRIENDLY

    Posted on Apr 23, 2015

    For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]

  • BLOG POST

    Avoiding the Press Release Traffic Jam

    Posted on Apr 23, 2015

    For public companies in North America, sending press releases at 8:00 AM Eastern makes sense – material news is best sent before the market opens or after it closes. For all other organizations, especially those that don’t have a well established brand, they risk their news being lost in the crowd.

  • BLOG POST

    5 Simple #EarthDay Tips for Making Greener Marketing Decisions

    Posted on Apr 22, 2015

    Going green is more than just a fad; it’s a big issue that a lot of people care about.  In honor of Earth Day, here are some simple tips to help you incorporate environmentally responsible practices in your marketing initiatives. Think Green, Even for Digital Marketing is very digital these days which is great news for […]

  • BLOG POST

    Six Keys to Effective Social Media Monitoring

    Posted on Apr 21, 2015

    Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring […]

  • WEBINAR

    Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences

    Event Date: May 7, 2015

    Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences...

  • MEDIA MOVES

    PR Newswire Media Moves: April 20, 2015

    Posted on Apr 20, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: April 13, 2015

    Posted on Apr 13, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: April 6, 2015

    Posted on Apr 06, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • ON DEMAND WEBINAR

    Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out

    Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out...

  • MEDIA MOVES

    PR Newswire's Media Moves: March 30, 2015

    Posted on Mar 30, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: March 23, 2015

    Posted on Mar 23, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: March 16, 2015

    Posted on Mar 16, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • ON DEMAND WEBINAR

    Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning

    Don't wait for a crisis to hit before considering your communications strategy....

  • MEDIA MOVES

    PR Newswire's Media Moves: March 9, 2015

    Posted on Mar 09, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's MediaMoves: March 2, 2015

    Posted on Mar 02, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's MediaMoves: February 23, 2015

    Posted on Feb 23, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • WHITE PAPER

    Crisis Communications Planning in the Social Media Age

    Posted on Feb 21, 2015

    Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team. Here’s how. This Crisis Communications eBook discusses: - The different components of an effective crisis communications plan - How to minimize the chance of a crisis - Proving the value of your crisis communications plan Dealing with a company crisis is never easy, but with a bit of planning and the whole company on board, many crises can be avoided, and most fires can be easily extinguished. Download the eBook.

  • WHITE PAPER

    Justifying a Media Monitoring Service

    Posted on Feb 21, 2015

    Consider the steps involved in compiling a clipbook, or in manually monitoring a brand across multiple, disparate systems. Are you truly capturing everything, across the web, social, print, television and radio? Do you have the right tools in place to serve the needs of your brand or your clients? At What Cost? Justifying a Media Monitoring Service discusses: - The time required to manually compile a clipbook - The costs associated with brand monitoring - The right tools to provide the visibility your brand needs Is it time to consider investing in tools to help shoulder the burden of brand monitoring? Download the brief.

  • WHITE PAPER

    Monitoring Your Brand Across the Web

    Posted on Feb 21, 2015

    With so many venues to monitor – including social media, blogs, publication sites, and offline outlets – it can be challenging for any company to keep abreast of everything being said about their brand. On any given day, organizations can find thousands – even millions – of mentions about their brands. Monitoring Your Brand Across the Web discusses: - Understanding the brand and industry landscape at a very high level - Separating the signals from the noise when it comes to brand listening - Brand monitoring A-Z, from tool selection to benchmarking and goal setting A well-conceived, disciplined brand monitoring approach can inform many aspects of an organization’s strategy. By employing the right monitoring service and best practices, companies will be well positioned to track and shape perceptions of their brands. Download the white paper.

  • WHITE PAPER

    Proving It: Going from Press Release Performance to Measuring Brand Perceptions

    Posted on Feb 21, 2015

    Just as the strategies and tactics you use to help your clients improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. Thanks to this evolution, along with increased access to analytics, there are now also much better ways to measure and monitor the success of both individual pieces of content and overall campaigns. Proving It: From Press Release Performance to Measuring Brand Perceptions discusses: - The metrics that matter, and how to frame them for your clients - Brand monitoring, including reach, engagement and more - The right tools to provide the visibility your clients need With the right tools and data, you can give your clients a much clearer view of how their PR efforts are driving perceptions of their brand within the marketplace in addition to their impact on demand generation or revenue.

  • WHITE PAPER

    Client Motivations, Expectations & Results: Managing the B2B and B2C Client Roster

    Posted on Feb 21, 2015

    For most agencies, client rosters are a mix of business-to-business (B2B) and business-to-consumer (B2C) organizations. Workloads and strategies can vary drastically depending on the client and client industry. For some agencies, B2B and B2C will never cross paths or relate – but the most successful understand the fundamental differences between the two and are able to build upon best practices and innovate across the aisle. Client Motivations, Expectations & Results: Managing the B2B and B2C Client Roster discusses: - The specific differences between B2B and B2C organizations that every PR professional should understand - Brand presence and messaging expectations for B2B vs B2C - Metrics and measurement differences, including insights into the value of brand monitoring for both B2B and B2C When PR professionals are in tune with client goals and motivations, and this understanding is paired with a deep comprehension of the differences between B2B and B2C, they will be able to best serve the needs of both types of clients.

  • WHITE PAPER

    Brand Exposure: Media Monitoring & the Bottom Line

    Posted on Feb 21, 2015

    The rise of digital media has dramatically changed what companies need and demand from their public relations teams: round-the-clock monitoring of a brand’s reputation across all mediums, regular insights about how well the company and its industry are performing and proof that the money spent on public relations is a wise investment. Brand Exposure: Monitoring Modern Media Across All Mediums discusses: - The differences between free and paid monitoring tools - The important questions that monitoring tools can help to answer - How to best leverage monitoring tools for sales engagement as well as in times of crisis Monitoring tools can strengthen an agency’s ties with its clients, and frees PR professionals to spend more time doing the work they love. When properly used they can not only help to inform performance reporting, but also drive new revenue opportunities for a brand.

  • WHITE PAPER

    Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence

    Posted on Feb 21, 2015

    There is a lot more to monitoring your brand than setting a few alerts with a search engine. Scanning both online and offline data is difficult, as this vast amount of information both poses a challenge and provides opportunity. Now, more than ever, you have the ability to refine your brand monitoring strategies to extract the specific information that the C-Suite needs to make critical business decisions. Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence discusses: - The challenges and opportunities around brand monitoring - Brand monitoring’s impact on content strategy and content distribution - How to uncover selling opportunities and improve forecasting with brand monitoring What are you missing if you are not using the right brand monitoring tools? Download the white paper.

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