Find insights tailored to your role
  • BLOG POST

    How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

    You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • BLOG POST

    How to Find Your Brand Voice for Better Customer Experiences

    The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.

  • BLOG POST

    Media Relations Must-Dos: 10 Tips for More Earned Media

    Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.

  • BLOG POST

    How to Write Concise and Compelling Press Release Headlines

    Writing a short press release headline that packs an informative punch isn’t easy. The next time you’re writing a press release, follow these five tips to keep your content headlines clear, concise and compelling for your audience.

  • MEDIA MOVES

    PR Newswire Media Moves: June 27, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: June 20, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • WHITE PAPER

    The Earned Media Opportunity: Actionable Insights from Marketing Leaders

    Many marketers know that customers and prospects value earned media as a trusted source when learning about a brand or product. What can come as a struggle is identifying which methods are most effective to achieve earned media and implementing them into marketing programs. PR Newswire called on Outsell, Inc., a research and advisory firm focused on media, information, technology, and the business of data, to interview CMOs and marketing leaders to gain their valuable insights into the world of earned media. The Earned Media Opportunity will review: - Marketing methods that are most effective for generating earned media - How CMOs rate the effectiveness of earned media compared to paid media methods - Recommendations to optimize the use of earned media in marketing strategies This report builds on Outsell’s 2016 annual survey of 1,500 marketers with interviews of CMOs to highlight how marketers rate the effectiveness of earned media and incorporate this into their marketing strategies. Through this study, CMOs and other key marketing decision-makers reveal how they achieve earned media goals by leveraging their paid, owned and earned channels.

  • MEDIA MOVES

    PR Newswire Media Moves: June 13, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: June 6, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: May 31, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: May 23, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • ON DEMAND WEBINAR

    Navigating a Crisis: Top Tips on How to Protect your Reputation

    Navigating a Crisis: Top Tips on How to Protect your Reputation Crisis can...

  • MEDIA MOVES

    PR Newswire Media Moves: May 16, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: May 9, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • CASE STUDY

    IR Best Practices to Weather an Economic Storm

    While the principles of good investor relations remain largely unchanged through boom and bust times, communicating in an economic downturn, particularly delivering bad or unfavourable news, can often be a challenge for Investor Relations Officers (IROs). This whitepaper includes insights from a number of seasoned IROs regarding the importance of communications as well as the best practices concerning what information to communicate, when to communicate and, critically, how to communicate the news effectively. IR Best Practices to Weather an Economic Storm discusses: - How to best communicate during an economic recession - Tactics to effectively deal with delivering bad news to investors - The best strategies for continuing good IR practices with a limited budget Get your whitepaper today and discover best practices to navigate through an economic storm.

  • MEDIA MOVES

    PR Newswire Media Moves: May 2, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • CASE STUDY

    St. Baldrick's Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign

    In the crowded nonprofit sector, how do you find new strategies to make your message stand out and attract new donors and volunteers? St. Baldrick’s Foundation, a volunteer-powered charity dedicated to raising money for lifesaving childhood cancer research, tackled this challenge using a powerful multichannel content campaign. St. Baldrick's Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign discusses: - How to create a multichannel communication strategy that focuses on a central and unique message - Leveraging a multimedia landing page to engage the media and consumers - How to successfully reach new audiences and increase brand awareness Read more on how St. Baldrick’s partnered with PR Newswire to develop two major campaigns supported by multiple smaller initiatives that maintained consistency of their message across all communication platforms. By doing so, their campaigns scored in the 99th percentile for engagement, outperforming releases on similar topics within the industry.

  • WHITE PAPER

    Making the Most of Your Video Production Budget

    In a media saturated world, video content continues to break through the clutter and resonate with audiences. Producing compelling video content doesn’t come without rigorous planning but if you haven’t budgeted correctly the price tag that can quickly accumulate. We compiled some insider tips to help you avoid wasting time and money during your next video project. Making the Most of Your Video Production Budget discusses: - “Behind-the-scenes” essentials for any video production - Costs to consider for live action and animation projects - How to avoid budget surprises - Ideas to make your message go further A well thought out plan can help you avoid the surprising costs that may dry up your video budget. Get your free article to guide you through the production process and maximize your video budget.

  • WHITE PAPER

    Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results

    Nowadays it seems like video content surrounds us wherever we are. Today’s top communicators are taking advantage of its prevalence by using video content as the centerpiece of campaigns to better tell their story and engage with audiences in every channel. To help you create your next “video-centric” multichannel campaign we compiled some insider tips. Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results discusses: - Creating video content with a clear action for your audience - Tailoring your video content for multiple platforms - Choosing the right distribution strategy to expand reach and earned media - Defining success through measurement Video should not just be a part of your next multichannel campaign, it should be the focus. Get your free whitepaper today and discover how you can use video to reach and engage with your audience wherever they are.

  • WHITE PAPER

    Video Production Boot Camp: What You Need to Know for Your Next Production

    When developing your next marketing campaign, video is no longer a “nice-to-have,” – it’s a “must have” for today’s audiences. Compelling, well-crafted video content can act as the center-piece of your campaign: driving action, eliciting emotion and delivering results. We compiled some insider tips to guide you through your next multimedia, multichannel campaign. Video Production Boot Camp discusses: - Developing videos that will drive engagement with your audience - Helpful tips to keep your production on track - A video and distribution case study from a multichannel campaign - The ABCs of video production – a glossary of commonly used industry terms Whether you’re a seasoned pro or working on your first video project, these tips will help you navigate along the entire production process to develop impactful video content that will resonate with your audience. Get your free article today.

  • WHITE PAPER

    Maximizing Your Budget with Media Tours

    There are many factors in planning a Satellite Media Tour (SMT) that will impact your budget – your spokesperson, equipment, and location are just a few. However, you don’t always need to go for the best and brightest to rack up the impressions you need to deem your campaign as successful. These insider tips will help determine your campaign necessities and how to extend the value of your media tour within your budget. Maximizing Your Budget with Media Tours discusses: - How to maximize impressions without breaking the bank - Choosing the right spokesperson or talent for your brand - Items that may be well worth the extra spend - The critical aspects to keep your media tour budget in-line Get your free guide to help you design the media tour that’s going to best represent your brand and drive results for your campaign.

  • WHITE PAPER

    Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results

    A Satellite Media Tour (SMT) is an optimal way to put your campaign at the forefront of local and national media outlets. With strategic planning you can extend the value of your SMT investment and drive results across, social, paid, owned and earned media channels. We’ve put together a brief article to demonstrate how. Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results discusses: - How to create TV and radio buzz for your campaign - Complimenting your tour with targeted placements - Showcasing in owned channels - Assessing results and ROI A Satellite Media Tour is the perfect vehicle to drive your message across multiple media channels and this article will offer tips to extend the value of your SMT and help drive campaign results. Get your free article today.

  • WHITE PAPER

    Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and Beyond

    If you are trying to drum-up publicity and buzz for your next campaign, including a Satellite Media Tour (SMT) to your media strategy is a great way to boost exposure on TV, radio, blogs and websites. As you get started on your media plan, there are several things to keep in mind when including media tours. Media Tour Boot Camp covers: - Key questions to ask before getting started - Crafting the right story and pitch - Tips for proper targeting and timing - Measuring the success of your media tour - A glossary of commonly used industry terms By using these SMT guidelines and developing a multi-faceted approach that engages broadcast, bloggers and websites, you can reach your target audience and increase exposure for your next campaign. Get your free article today.

  • MEDIA MOVES

    PR Newswire Media Moves: April 25, 2016

    PR Newswire's Audience Research Department provides daily media updates...

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