PR and corporate communications professionals have a lot of channels—social, newswire, web pages, emails, etc.—to analyze when determining the success of their press releases. For most releases, PR pros are utilizing each channel as part of an overall content distribution strategy. An increasingly relevant trend, turned best practice, is measuring strategic goals by channel. Matching Measurement to Medium: Press Release Metrics across Channels discusses: - The goals you should set for each communications channel - Continuous measurement of the metrics that matter - Connecting your communications goals to real results and revenue Measuring impact is a crucial part of your content distribution strategy. By applying these tips to your measurement efforts you can help the success of future releases and speak to the benefits PR has on accomplishing impact goals.