Find insights tailored to your role
  • BLOG POST

    Fixing Common Content Mistakes: Dotting the Is and Crossing the Ts in Your Press Release

    There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.

  • BLOG POST

    Hashtag Campaigns and Other Advocacy-Building Tips for Nonprofits

    Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.

  • BLOG POST

    SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

    SEO and discoverability are both important, but not the same. One’s a tactic, the other an adjective that describes a content promotion goal. Learn more about the differences and how to make your content marketing more discoverable.

  • BLOG POST

    Influencer Insights: Media Moves and Intel for May 23

    Start your week off in the know. Check out the latest media industry news including the new public editor at The New York Times, and the new political editor at Business Insider.

  • MEDIA MOVES

    PR Newswire Media Moves: May 23, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • ON DEMAND WEBINAR

    Navigating a Crisis: Top Tips on How to Protect your Reputation

    Navigating a Crisis: Top Tips on How to Protect your Reputation Crisis can...

  • ON DEMAND WEBINAR

    Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention

    Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention...

  • MEDIA MOVES

    PR Newswire Media Moves: May 16, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: May 9, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • CASE STUDY

    IR Best Practices to Weather an Economic Storm

    While the principles of good investor relations remain largely unchanged through boom and bust times, communicating in an economic downturn, particularly delivering bad or unfavourable news, can often be a challenge for Investor Relations Officers (IROs). This whitepaper includes insights from a number of seasoned IROs regarding the importance of communications as well as the best practices concerning what information to communicate, when to communicate and, critically, how to communicate the news effectively. IR Best Practices to Weather an Economic Storm discusses: - How to best communicate during an economic recession - Tactics to effectively deal with delivering bad news to investors - The best strategies for continuing good IR practices with a limited budget Get your whitepaper today and discover best practices to navigate through an economic storm.

  • MEDIA MOVES

    PR Newswire Media Moves: May 2, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • CASE STUDY

    St. Baldrick's Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign

    In the crowded nonprofit sector, how do you find new strategies to make your message stand out and attract new donors and volunteers? St. Baldrick’s Foundation, a volunteer-powered charity dedicated to raising money for lifesaving childhood cancer research, tackled this challenge using a powerful multichannel content campaign. St. Baldrick's Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign discusses: - How to create a multichannel communication strategy that focuses on a central and unique message - Leveraging a multimedia landing page to engage the media and consumers - How to successfully reach new audiences and increase brand awareness Read more on how St. Baldrick’s partnered with PR Newswire to develop two major campaigns supported by multiple smaller initiatives that maintained consistency of their message across all communication platforms. By doing so, their campaigns scored in the 99th percentile for engagement, outperforming releases on similar topics within the industry.

  • WHITE PAPER

    Making the Most of Your Video Production Budget

    In a media saturated world, video content continues to break through the clutter and resonate with audiences. Producing compelling video content doesn’t come without rigorous planning but if you haven’t budgeted correctly the price tag that can quickly accumulate. We compiled some insider tips to help you avoid wasting time and money during your next video project. Making the Most of Your Video Production Budget discusses: - “Behind-the-scenes” essentials for any video production - Costs to consider for live action and animation projects - How to avoid budget surprises - Ideas to make your message go further A well thought out plan can help you avoid the surprising costs that may dry up your video budget. Get your free article to guide you through the production process and maximize your video budget.

  • WHITE PAPER

    Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results

    Nowadays it seems like video content surrounds us wherever we are. Today’s top communicators are taking advantage of its prevalence by using video content as the centerpiece of campaigns to better tell their story and engage with audiences in every channel. To help you create your next “video-centric” multichannel campaign we compiled some insider tips. Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results discusses: - Creating video content with a clear action for your audience - Tailoring your video content for multiple platforms - Choosing the right distribution strategy to expand reach and earned media - Defining success through measurement Video should not just be a part of your next multichannel campaign, it should be the focus. Get your free whitepaper today and discover how you can use video to reach and engage with your audience wherever they are.

  • WHITE PAPER

    Video Production Boot Camp: What You Need to Know for Your Next Production

    When developing your next marketing campaign, video is no longer a “nice-to-have,” – it’s a “must have” for today’s audiences. Compelling, well-crafted video content can act as the center-piece of your campaign: driving action, eliciting emotion and delivering results. We compiled some insider tips to guide you through your next multimedia, multichannel campaign. Video Production Boot Camp discusses: - Developing videos that will drive engagement with your audience - Helpful tips to keep your production on track - A video and distribution case study from a multichannel campaign - The ABCs of video production – a glossary of commonly used industry terms Whether you’re a seasoned pro or working on your first video project, these tips will help you navigate along the entire production process to develop impactful video content that will resonate with your audience. Get your free article today.

  • WHITE PAPER

    Maximizing Your Budget with Media Tours

    There are many factors in planning a Satellite Media Tour (SMT) that will impact your budget – your spokesperson, equipment, and location are just a few. However, you don’t always need to go for the best and brightest to rack up the impressions you need to deem your campaign as successful. These insider tips will help determine your campaign necessities and how to extend the value of your media tour within your budget. Maximizing Your Budget with Media Tours discusses: - How to maximize impressions without breaking the bank - Choosing the right spokesperson or talent for your brand - Items that may be well worth the extra spend - The critical aspects to keep your media tour budget in-line Get your free guide to help you design the media tour that’s going to best represent your brand and drive results for your campaign.

  • WHITE PAPER

    Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results

    A Satellite Media Tour (SMT) is an optimal way to put your campaign at the forefront of local and national media outlets. With strategic planning you can extend the value of your SMT investment and drive results across, social, paid, owned and earned media channels. We’ve put together a brief article to demonstrate how. Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results discusses: - How to create TV and radio buzz for your campaign - Complimenting your tour with targeted placements - Showcasing in owned channels - Assessing results and ROI A Satellite Media Tour is the perfect vehicle to drive your message across multiple media channels and this article will offer tips to extend the value of your SMT and help drive campaign results. Get your free article today.

  • WHITE PAPER

    Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and Beyond

    If you are trying to drum-up publicity and buzz for your next campaign, including a Satellite Media Tour (SMT) to your media strategy is a great way to boost exposure on TV, radio, blogs and websites. As you get started on your media plan, there are several things to keep in mind when including media tours. Media Tour Boot Camp covers: - Key questions to ask before getting started - Crafting the right story and pitch - Tips for proper targeting and timing - Measuring the success of your media tour - A glossary of commonly used industry terms By using these SMT guidelines and developing a multi-faceted approach that engages broadcast, bloggers and websites, you can reach your target audience and increase exposure for your next campaign. Get your free article today.

  • MEDIA MOVES

    PR Newswire Media Moves: April 25, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: April 18, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: April 11, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: April 4, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • MEDIA MOVES

    PR Newswire Media Moves: March 21, 2016

    PR Newswire's Audience Research Department provides daily media updates...

  • CASE STUDY

    Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study

    The communications and marketing strategy for Lavu, the leader in the crowded mobile POS market, is highly focused on creating meaningful interactions with their key targets: millennial entrepreneurs and the publications and influencers serving that market. As part of this approach, Lavu created compelling original content to capture the attention of their market. Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study discusses: - How to leverage original content to generate leads and potentially boost revenue growth - Leveraging a multimedia landing page to engage the media and consumers - Achieving campaign objectives in online visibility and increased brand awareness with content syndication Lavu partnered with PR Newswire to create a branded landing page with a lead generation form to engage audiences and drive additional leads and prospects. With this, they were able to maximize the use of their content and help identify new leads and opportunities for revenue growth.

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