Posted on Feb 21, 2015
With so many venues to monitor – including social media, blogs, publication sites, and offline outlets – it can be challenging for any company to keep abreast of everything being said about their brand. On any given day, organizations can find thousands – even millions – of mentions about their brands. Monitoring Your Brand Across the Web discusses: - Understanding the brand and industry landscape at a very high level - Separating the signals from the noise when it comes to brand listening - Brand monitoring A-Z, from tool selection to benchmarking and goal setting A well-conceived, disciplined brand monitoring approach can inform many aspects of an organization’s strategy. By employing the right monitoring service and best practices, companies will be well positioned to track and shape perceptions of their brands. Download the white paper.