• BLOG POST

    Content We Love: Proactive Content Marketing

    Posted on Jan 30, 2015

    The weeks leading up to the first Sunday in February are a test of creativity for marketers whose brands are not “official” sponsors of professional football’s biggest event. Given that the big game is one out of a handful of times when consumers are not only interested in but looking forward to hearing what brands […]

  • BLOG POST

    Global Communication Plan – Where Do I Start? Part 2

    Posted on Jan 29, 2015

    The importance of quality content is not confined to the United States alone; audiences all over the world are in search of information that is valuable to their needs and produced by a trustworthy source. While distribution services allow you to send your news to countries around the globe, it’s not as simple as hitting […]

  • BLOG POST

    Global Communication Plan – Where Do I Start? Part 1

    Posted on Jan 28, 2015

    “Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international.  Building and launching an international communications plan is a daunting task.   Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your goals, it’s best to […]

  • BLOG POST

    Grammar Hammer: Incent, Incentive, Incentivize

    Posted on Jan 27, 2015

    A classic marketing tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment. One highly-publicized example of “incentive marketing” […]

  • WEBINAR

    You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

    Event Date: Feb 11 - 11, 2015

    The key to any successful relationship hinges on meaningful two-way...

  • MEDIA MOVES

    PR Newswire's Media Moves: January 26, 2015

    Posted on Jan 26, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: January 19, 2015

    Posted on Jan 19, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: January 12, 2015

    Posted on Jan 12, 2015

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: December 22, 2014

    Posted on Dec 22, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: December 15, 2014

    Posted on Dec 15, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • ARTICLE

    Content that Cuts Through the Noise: Best of Content We Love 2014

    Posted on Dec 12, 2014

    As the year comes to a close, many have moved beyond measuring and reviewing the success of their 2014 efforts and into planning (and even execution) for 2015. In Beyond PR’s column, Content We Love, each week we highlight a piece of wire content that grabbed our attention and dissect what key takeaways can be learned from each example. To provide inspiration to maximize your 2015 content efforts, we’ve rounded up the top 10 Content We Love posts of 2014. These examples show that pairing tried and true tactics with new, strategic direction can drive results and take your content to the next level. We hope to see your work in next year’s Best of Content We Love 2015—these examples will get you on your way. Please complete the following form to get your copy of the whitepaper now.

  • ARTICLE

    2015 SEC Filings Calendar

    Posted on Dec 11, 2014

    In addition to downloading the 2015 SEC Filings Calendar, please opt-in to receive compliance and investor relations updates throughout 2015 PR Newswire and Vintage are great resources for you to keep up to date on the key topics and products in both the corporate compliance and IR industries. Please opt-in here to receive news and blog updates from us. CLICK HERE to download the SEC calendar.

  • WEBINAR

    Future of PR featuring Harold Burson

    The Future of PR Roundtable Discussion featuring Harold Burson Description:...

  • WEBINAR

    What’s Ahead in Workplace Trends for 2015?

    On-Demand Webinar How will companies bring out the best in their workforce...

  • MEDIA MOVES

    PR Newswire's Media Moves: December 8, 2014

    Posted on Dec 08, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • WEBINAR

    COMMUNICATIONS TRENDS FOR 2015: Creative Approaches to Content Promotion

    On-Demand Webinar PR and marketing professionals design strategies to...

  • ARTICLE

    Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media

    Posted on Dec 01, 2014

    Marketers are facing many challenges in successfully utilizing paid content promotion including, budget, measurement and team collaboration. Content Marketing Institute and PR Newswire teamed up to conduct a survey to find the best practices in paid content promotion. A major highlight from this new research is that effective content marketers are finding areas of success strategically implementing a mix of paid and owned media tactics to promote content. Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media discusses: - Best practices noted by effective content marketers, covering promotion channels and content types - Challenges that are holding marketers back from excelling with their content promotion efforts - Key takeaways on how to enhance future paid content promotion efforts including approach, budget and audience growth This research demonstrates that with the right approach and strategic process, content marketers can see a more successful content promotion program. Please complete the following form to get your copy of the whitepaper now.

  • MEDIA MOVES

    PR Newswire's Media Moves: November 24, 2014

    Posted on Nov 24, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • WEBINAR

    The Content that Motivates Investors

    The word “content” has become the driving force for corporate...

  • MEDIA MOVES

    PR Newswire's Media Moves: November 17, 2014

    Posted on Nov 17, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    PR Newswire's Media Moves: November 10, 2014

    Posted on Nov 10, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIA MOVES

    MEDIAware: November 3, 2014

    Posted on Nov 03, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • ARTICLE

    Six essential "jargon" to learn for buying annual report printing

    Posted on Oct 27, 2014

    No one expects Investor Relations Officers or Corporate Secretaries to be experts at purchasing commercial printing. That said, it’s safe to have a general understanding for the process – to assure your expectations are met. Download this PDF for the six key variables that Investor Relations Officers and Corporate Secretaries will be asked to make decisions around that will impact the production and price of an annual report. CLICK HERE to download the briefing.

  • MEDIA MOVES

    MEDIAware: October 27, 2014

    Posted on Oct 27, 2014

    PR Newswire's Audience Research Department provides daily updates on...