• BLOG POST

    Revenge of the Data Nerds: PR Measurement Lessons from PRSA 2014

    Posted on Oct 22, 2014

      Mike Buckley, vice president of global business communications, Facebook, was the closing keynote at PRSA’s 2014 International Conference. With nary a hoodie or Adidas slide sandal in sight (I’m looking at you, Mark Zuckerberg), Big Data and Analytics for Communications Pros: Why the Math Matters pulled no punches. While you might assume right off […]

  • BLOG POST

    Influencing Buyer 2.0: Aligning PR to the Buyers Journey

    Posted on Oct 21, 2014

    Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Earned media mentions hold particular sway with potential buyers, which means PR can deliver […]

  • BLOG POST

    6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy

    Posted on Oct 20, 2014

    Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable.  Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention.  If just one minute […]

  • BLOG POST

    MEDIA News: Media Moves at: AP, Daily Show, Time and More

    Posted on Oct 20, 2014

    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

  • EVENT

    Nov 13, Minneapolis: Employing Visual Content for Compelling Storytelling

    Posted on Nov 13, 2014

    Date: Thursday, November 13 Time: 8:30 AM - 10:30 AM Eastern Location:...

  • EVENT

    Nov. 5, NYC: The New Public Relations: How Content Marketing and Brand Journalism have become the Next Great Practice in PR

    Posted on Nov 05, 2014

    Date: November 5-6, 2014 Pre-Conference Workshops: November 5 Conference:...

  • EVENT

    Oct. 23 - PR Trends for 2015: Focus on Visual Storytelling

    Posted on Oct 23, 2014

    Date: 10/23/2014 Time: 1:00pm ET Duration: 60 minutes PR Newswire and PR...

  • WEBINAR

    Oct. 22, Detroit: Employing Visual Content for Compelling Storytelling

    Posted on Oct 22, 2014

    Date: Wednesday, October 22 Time: 8:30 AM - 10:30 AM Eastern Location: TVS...

  • MEDIAWARE

    MEDIAware: October 20, 2014

    Posted on Oct 20, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • ARTICLE

    NYSE Governance Services 11th Annual Boardroom Summit

    Posted on Oct 14, 2014

    This guidebook, courtesy of NYSE Governance Services, will help you in understanding what Boards are focusing on for 2015 - from the lessons of 2014. Topics include activism, proxy firms, compensation and more. CLICK HERE to download the "NYSE Governance Services 11th Annual Boardroom Summit" guidebook PDF.

  • MEDIAWARE

    MEDIAware: October 13, 2014

    Posted on Oct 13, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIAWARE

    MEDIAware October 6, 2014

    Posted on Oct 06, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • MEDIAWARE

    MEDIAware September 29, 2014

    Posted on Sep 29, 2014

    PR Newswire's Audience Research Department provides daily updates on...

  • ARTICLE

    Video Case Study: The KCSA Approach to New School PR Tactics

    Posted on Sep 23, 2014

    Anne Donohoe, Managing Director of KCSA Strategic Communications discusses their strategy to both promote the expanded release of their CEO’s new book – Investor Relations, the Art of Communicating Value and to promote their position as a thought leaders in investor relations and social media. The KCSA Approach to New School PR Tactics reviews: - New school PR Tactics - Boosting your thought leadership position - Leveraging the wires in unusual ways An interesting discussion of promoting content via the wires, with the primary goals being driving traffic and discovery.

  • ARTICLE

    Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation

    Posted on Sep 23, 2014

    Marketers have an unprecedented opportunity to leverage PR to strengthen their position and increase revenues. Buyers favor what PR firms and departments can best deliver -- informative, story-driven content -- but marketers must improve and rethink the way they create and distribute their messages, aligning them with the buyers’ journey. Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation discusses: - Changing online buyer behavior, and how it drives the shift in your communications channel strategy - Increasing the emphasis on 'earned media' and re-thinking content distribution to close content strategy gaps - The importance of inbound marketing, but not as your only strategy Public relations professionals face a new challenge in the age of the Buyer 2.0. But the way to meet the challenge is clear: deliver the right message on the right channel and you will get the right results.

  • ARTICLE

    The Distribution Effect: Bring Your Content Marketing to the Next Level

    Posted on Sep 23, 2014

    2.5 billion pieces of content are shared each day, and in this vast sea of content, it can be hard to find what’s important. The definition of news has evolved; it’s been redefined. Yet, if you have demand and interest, you have news. The Distribution Effect: Bring Your Content Marketing to the Next Level discusses: - Why marketers and PR professionals should care about distribution - The content distribution driver checklist for mapping your content marketing strategy The best content marketing requires strategic content distribution, and with more opportunity to create content also comes more opportunity to distribute content. PR delivers added value when it takes advantage of the opportunity to fill a distribution niche.

  • ARTICLE

    The New PR Agency Benchmarks for Demonstrating Value to Clients

    Posted on Sep 23, 2014

    The swift evolution of the media market, social media channels and how people consume news, information and entertainment have placed new demands and challenges on PR agencies. In response, agencies are finding new ways to create, deliver and benchmark the value they provide to their clients. The New PR Agency Benchmarks for Demonstrating Value to Clients discusses: - How the benchmarks previously used to measure the success of agency programs - and that have driven traditional reporting to clients - aren't as relevant as they used to be - The importance of connecting the dots between PR and demand generation or revenue results - How PR professionals need to leverage the information that is now available to them, from both the wire services and through client data The metrics that define and measure communications today were unimag­inable just a few years ago. In this paper, we’ll explore how the traditional PR benchmarks used to measure the success of agency engagements are evolving in lock­step with the changing PR agency value proposition.

  • ARTICLE

    Buyer’s Guide: Press Release Service Providers

    Posted on Sep 23, 2014

    If you’re publishing news releases, driving discovery of those carefully crafted messages is a crucial part of the strategy. Using a commercial newswire service to distribute different elements of content can give campaigns a boost and bring new audiences into the fold. Buyer’s Guide: Press Release Service Providers discusses: - How to make a decision about which wire service to use - Simple definitions of terms you are likely to encounter when investigating the wires - Questions to ask the service provider when you are making a decision Which wire service is the best fit for your brand, and your plans? There are a num­ber of questions you should ask to make certain your newswire choice truly matches your particular needs.

  • ARTICLE

    Shareholder Communications: Driving Audiences for Emerging Growth & Small-Cap Companies

    Posted on Sep 23, 2014

    Emerging growth and small-cap companies have different audiences, but both are driven by transparency and content—and a company has a much better chance of success if they have tactical communications elements and programs firmly in place. Shareholder Communications: Driving Audiences for Emerging Growth & Small-Cap Companies discusses: - The communications and PR practices of the top performing companies in the space - The four communications tactics you need to consider to drive your brand - How 240 different companies compare in their communications strategy This study does not measure any qualitative factors, including the actual content and messages being communicated – but it does dramatically indicate that just the practice and act of communications can deliver material impact.

  • ARTICLE

    Why Content Marketing’s Really a Question of Marketing Your Content

    Posted on Sep 23, 2014

    Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don't always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question of Marketing Your Content discusses: - Why creating content is never the last step in your content strategy, and how many companies drop the ball on distribution - Best practices on how to achieve and drive content marketing goals through distribution. - How to best leverage the wire services in a content distribution strategy Content distribution and content syndication can be just as important to content marketing as the actual content creation. In fact, executing a thoughtful distribution strategy can do a lot more than just amplify your messages and give your content a critical boost straight out of the gate. A good distribution strategy will also allow you to sustain the visibility of those messages over time and propel them — and your brand — deeper into the market so that you reach new audiences.

  • ARTICLE

    Setting the Record Straight: Press Releases that Stand Out in the Digital Age

    Posted on Sep 22, 2014

    Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win earned media, drive traffic and leads, and ultimately contribute to revenue. And yet, even within the industry there are a surprising number of misconceptions about them. Setting the Record Straight: Press Releases that Stand Out in the Digital Age discusses: • What you need to do to get more out of your press releases • Understanding (and catering to) the wide and varied audience of your release • Leveraging social media, formatting, multimedia and reporting to ensure you reach the right people (and proving it afterwards) Through targeting, use of the right multimedia assets, and a strong distribution plan you can better demonstrate and leverage the power of your next press releases by following these recommendations.

  • MEDIAWARE

    MEDIAware September 22, 2014

    Posted on Sep 22, 2014

    PR Newswire's Audience Research Department provides daily updates on Twitter...

  • ARTICLE

    Proving Value to Clients: Innovative Approaches for PR Programs

    Posted on Sep 18, 2014

    One of the most significant emerging trends in PR is the requirement to deliver hard, measurable business results. Agencies need clients to know that the PR programs they implement deliver results and contribute meaningfully to business growth. Proving Value to Clients: Innovative Approaches for PR Programs discusses: • What clients say they want from their agency partners • What agencies think their clients actually want • Tips on understanding the difference between client expectations and what they might actually need from your agency. By becoming more data driven, agencies enable themselves to quantify their worth and solidify their value. Only by attributing sales to these outcomes can PR professionals elevate the importance and necessity of PR in contributing to ongoing business growth.

  • ARTICLE

    How to Drive Demand Generation with PR Tactics - On Demand Webinar

    Posted on Sep 18, 2014

    As PR and marketing communications are often competing for budget with demand generation and marketing technology, it is important to better understand the impact of PR and branding on demand and lead generation. The ability to engage new prospects and existing customers with your brand at a high level builds awareness, generates qualified leads, influences buying decisions and ultimately drive revenue. How to Drive Demand Generation with PR Tactics discusses: • The role of earned media in influencing buyer behavior • PR’s measurable impact on marketing and demand generation • New opportunities for PR to leverage existing content to increase brand profile and create new leads By re-thinking the role and impact of public relations, PR and marketing professionals can more proactively help to drive demand by creating and distributing quality content to create engagement and build the sales pipeline.