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10 Major Marketing Mistakes Almost Every Author Makes

Sep 12, 2013, 09:00 ET from PR Newswire Association LLC

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., explores marketing missteps many authors make – and explains why they could be obstacles in the path to success – in the latest article from PR Newswire's Small Business PR Toolkit. Marketing a book is a full-time job, and sometimes it's hard to figure out what to prioritize; Ms. Sansevieri offers clear tips on ways authors can create buzz and stay engaged with their audience, beginning before the book is published and continuing throughout the author's career.


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