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10 Major Marketing Mistakes Almost Every Author Makes

Sep 12, 2013, 09:00 ET from PR Newswire Association LLC

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., explores marketing missteps many authors make – and explains why they could be obstacles in the path to success – in the latest article from PR Newswire's Small Business PR Toolkit. Marketing a book is a full-time job, and sometimes it's hard to figure out what to prioritize; Ms. Sansevieri offers clear tips on ways authors can create buzz and stay engaged with their audience, beginning before the book is published and continuing throughout the author's career.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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