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10 Ways Small Businesses Can Plan for a PR Crisis

PR Newswire contributing writer, Dan Janal, addresses PR crisis communications for small businesses

Nov 28, 2012, 13:20 ET from PR Newswire Association LLC

NEW YORK, Nov. 28, 2012 /PRNewswire/ -- No brand or organization ever wants to face a PR crisis that can taint its reputation and impact business profitability, but preparing for the worst and having an executable plan in place will be extremely handy should a crisis arise, especially for a small business owner who does not have a dedicated PR team armed to handle such situations.


In the latest article on PR Newswire's PR Toolkit, PR expert Dan Janal provides examples of possible crises, both large and small, that can attract negative media attention, as well as suggestions to strengthen damage control.  In order to plan for the worst, Janal offers ten small business PR tips including appointing and training a spokesperson to having assets available for the media.  

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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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