10 Ways Small Businesses Can Plan for a PR Crisis PR Newswire contributing writer, Dan Janal, addresses PR crisis communications for small businesses
NEW YORK, Nov. 28, 2012 /PRNewswire/ -- No brand or organization ever wants to face a PR crisis that can taint its reputation and impact business profitability, but preparing for the worst and having an executable plan in place will be extremely handy should a crisis arise, especially for a small business owner who does not have a dedicated PR team armed to handle such situations.
In the latest article on PR Newswire's PR Toolkit, PR expert Dan Janal provides examples of possible crises, both large and small, that can attract negative media attention, as well as suggestions to strengthen damage control. In order to plan for the worst, Janal offers ten small business PR tips including appointing and training a spokesperson to having assets available for the media.
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