16 Experts Share 60 Wine Trends With Napa Technology
Wine industry thought leaders weigh in with consumption and wine marketing trends that range from an increase in younger and more adventurous wine drinkers to a seemingly more educated consumer. Wines by the glass also take center stage.
SAUSALITO, Calif., March 28, 2012 /PRNewswire/ -- The 3rd annual VIBE (Very Important Beverage Executive) Conference in Las Vegas is the hotbed of new and exciting trends in the wine, beer and spirits industry. Napa Technology, developer of the WineStation, asked leading wine industry experts to share what's hip, hot and happening and what's not in wine consumption trends today.
What everyone seems to agree on, is that a wide variety of wines from around the globe are capturing consumer interest, and wine consumption, particularly by the glass, is on the rise.
The 16 wine trend spotters include representatives from Rodney Strong Vineyards, JW Marriott, the OMNI resorts, the Intercontinental, fast casual restaurant Genghis Grill , leading wine industry consultant Marian Jansen op de Haar, and many others.
These 16 wine experts have their finger on the pulse of the hottest trends happening in wine bars, restaurants, hotels and cruise lines. Keeping up with today's educated consumer who expects choices in varietals, price points, quantity and more is driving the rapidly changing wine consumption landscape across the United States and Mexico.
About Napa Technology
Napa Technology is the designer and manufacturer of WineStation, an innovative Intelligent Dispensing Solution. WineStation is a breakthrough product designed to drive revenues and maximize the profitability of each bottle. WineStation has been adopted by the hospitality, entertainment, arena and food service industries as an improved way to serve, preserve, increase sales and capitalize on available customer preference data.
WineStation is the first intelligence-based, automated, temperature-controlled wine dispensing and preservation system. The product delivers a "just opened" taste experience for up to 60 days once the bottle has been corked. Enhancing this technology, WineStation reports the trends of popular bottles, sales reporting for both individual servers as well as individual customer preference. The result: good quality wine for the customer and higher profits for the business owner.
Napa Technology, WineStation, Clean-Pour, AccuServe, Intelligent Dispensing System are registered trademarks of Napa Technology LLC.
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SOURCE Napa Technology
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