1.6 Million Dresses Viewed In One Day On The Knot Wedding LookBook App!

NEW YORK, Jan. 31, 2014 /PRNewswire/ -- TheKnot.com, the number one wedding planning destination, today announced that The Knot Wedding LookBook app, the app that lets a bride browse thousands of wedding and bridesmaid dresses and find local salons in her area that carry her favorites, received more than 1.6 million dress views in a 24-hour period. Thanks to the largest collection of dresses available, The Knot Wedding LookBook app is truly the bride's mobile obsession with its beautifully sleek design and rapid ability to connect brides with local salons that carry the exact dresses they want. Since its release to the Apple store in October, the app has seen a 120-percent increase in visits year over year.

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Featured as the "Best New App" in the Lifestyle category of the Apple iTunes store, a bride can use Wedding LookBook to browse more than 5,000 wedding and 1,500 bridesmaid dress images, broken down by designer, style, shape and price. She can easily zoom in on a dress to see the smallest detail, share on social media, bookmark her favorites, and find the nearest store in her area that carries her top dress picks. The app also provides a completely synced experience across desktop, iPad, iPhone and Android, so she can pick her favorites on the go and return to them from any device – a truly easy and flawless process for dress-obsessed brides.

"We're thrilled to be the ultimate wedding dress destination for our brides, offering thousands of dress images to begin the dress shopping experience right from your mobile device," says Carley Roney, cofounder and chief content officer of TheKnot.com. "The easy experience and immediate connection between beloved dresses and salons has not only made The Knot Wedding Lookbook app a must-have for brides but equally addictive as well!"

About TheKnot.com
The Knot is the nation's leading wedding resource, reaching nearly every bride in America through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.

CONTACT:
Stephanie Fraiman
Public Relations Manager
The Knot
(212) 515-3595
[email protected]

SOURCE TheKnot.com